
Why Formula One loves Miami. Plus, the data behind Hamilton's struggles
Prime Tire Newsletter | This is The Athletic's twice-weekly F1 newsletter. Sign up here to receive Prime Tire directly in your inbox on Tuesday and Friday.
Welcome back to Prime Tire, where we're just watching this video of Charles Leclerc's dog Leo entering the Miami Grand Prix paddock on repeat. More. Leo. Content!
It's the first American race of 2025. I'm Patrick, and Luke Smith will be along shortly from Miami. Let's get to it.
To celebrate the one-year anniversary of its partnership with HP, Ferrari is running this special livery in Miami this weekend. The people hate it. Here's how I feel:
There's a solution here. We wrote about it last year, when Ferrari debuted some blue for the Miami GP: Bring back the all-blue, Ferrari! You did it in Watkins Glen in 1964. You can avoid the Frankenblue monstrosities and just … go all-in.
ESPN's Ryan McGee made the case this week that the Miami Grand Prix has become 'America's Monaco.' The Monaco race is renowned for its glamorous celebrity scene, exclusive party atmosphere and unmistakable local personality — all qualities that also define the Miami GP weekend.
I found that argument compelling, and it's a sentiment many in the F1 paddock have shared in the last couple of years. So the news today should come as no surprise: F1 has extended its contract with the Miami GP until 2041. That makes it the first confirmed F1 race into the 2040s.
Advertisement
So, why ensure the Miami GP is around for at least 16 more years? Luke's analysis goes into this in more detail, but here are the basics you can infer: Good revenue, good viewership, good business-making environment, and the drivers love the place.
An F1 naturalist would look at this race and declare the habitat incredibly healthy, even if the racing isn't the most thrilling.
With more on how the Miami GP has grown, here's Luke.
I remember coming to Miami for the first time in 2022, how novel and exciting it all felt. That was pre-Las Vegas, and marked the next major step in F1's American expansion.
Now into its fourth year, there's not quite the same spark. But that's a good thing. In the nicest possible way, Miami now feels like just another race, established and mature.
The fact the F1 paddock is literally in the middle of the Hard Rock Stadium still fills me with a lot of joy. The grand prix has become one of the biggest events in a year filled with big moments for Miami's sporting scene, and it's wonderful to see how the Dolphins have embraced that, right down to the custom driver jerseys in the locker room that is host to the press conferences this weekend.
It's a slickly run event, meaning that when I say it's just another race, from an operational standpoint and as something to look forward to, it does rank highly. Fernando Alonso said yesterday he thought it was one of the best events on the calendar, and I'm inclined to agree. This is a race people relish going to rather than dread (which is the case for some other races.)
So no, there isn't the same unknown in Miami there once was. But that's only a good thing.
Thanks, Luke. As a reminder, we've got FP1 right now, followed by sprint qualifying at 4:30 p.m. ET.
Full schedule | Live Blog
Lewis Hamilton's Ferrari dream is becoming a painful reality as he falls significantly behind teammate Charles Leclerc in the opening races in 2025. Hamilton is already 16 points back, mired in seventh place. (If he had the same number of points as Leclerc, Ferrari would be in third instead of fourth.)
Advertisement
Luke broke down how dire Hamilton's situation has become and explores potential reasons behind his disappointing Ferrari debut.
😲 This stood out: Hamilton's struggles are worse than those experienced by Leclerc's previous teammates. But Leclerc's previous teammates all struggled to keep up early in the season:
It's another reminder that we tend to take so-called second drivers for granted when they team up with more popular or more successful drivers. Carlos Sainz with Leclerc. Sergio Pérez with Max Verstappen (for a bit). Lance Stroll with Fernando Alonso. George Russell with Lewis Hamilton.
Getting beat by Leclerc in the first five races is basically a Ferrari tradition at this point. For more on this dynamic, read on.
Verstappen missed media day yesterday for the birth of his first child, Lily. He made it to the paddock this morning, ready for practice.
Racing Bulls and Sauber also have special liveries this weekend. Sauber went with a splattered paint vibe (6/10 from me) and Racing Bulls went all pink. (10/10)
Cadillac F1 is teasing … something tomorrow at the Miami GP for its debut in 2026. Meanwhile, rumors continue to swirl around Sergio Pérez and the team …
F1 Academy's docuseries lands on Netflix in May!
The FIA President is considering improvements to the swearing rules.
And, finally, F1 extended its Mexico City Grand Prix deal through 2028.
📫 Love Prime Tire? Check out The Athletic's other newsletters.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Politico
19 minutes ago
- Politico
Trump may have to choose: Making trade deals or keeping his car tariffs
President Donald Trump is telling domestic audiences he won't cut his 25 percent tariffs on foreign cars as part of any trade deals he negotiates. But other countries — who collectively send millions of vehicles to the U.S. each year — haven't gotten that message. Trading partners like the EU, Japan and South Korea are laboring under the impression that the auto tariffs, which Trump imposed in April, are still on the table, according to two people familiar with the talks between Trump officials and those countries, granted anonymity to discuss private conversations. If Trump is really unwilling to lower or eliminate his tariffs on foreign cars, it could prove to be a major hurdle to securing meaningful trade deals with some of the country's top trading partners. Japan, South Korea and Germany sold more than $121 billion in cars and car parts in the U.S. in 2024. The White House did not answer when asked if auto tariffs were on the table for negotiations and instead reiterated the goal of the tariffs. 'No president has taken a greater interest in reviving America's once-dominant auto industry than President Trump, and the auto industry is a key focus of the Trump administration's trade and economic policies,' said Kush Desai, a White House spokesperson. 'Discussions with our major trading partners continue, and the Trump administration continues to seek better trade deals for American industries and workers.' A decision to lift the tariffs for more countries, particularly those whose companies compete most fiercely with American carmakers, risks alienating a powerful manufacturing bloc and undercutting a central tenet of Trump's trade agenda — forcing companies to build more products in the U.S. The Trump administration has assured American automakers that when it comes to auto tariffs being used as a bargaining chip, they have 'nothing to worry about,' according to a person familiar with discussions between the administration and Detroit's 'Big Three' auto companies, granted anonymity because of the sensitive nature of the talks. Trump has said a deal to lower the tariff on a small number of British cars, announced last month, was an exception. 'I won't do that deal with cars' for other countries, Trump said when announcing the terms of negotiation with the U.K. on May 8. The British auto brand Rolls-Royce is 'a very special car and it's a very limited number too. It's not one of the monster car companies that makes millions of cars,' he noted. Even that agreement, which lowered the tariff on 100,000 cars, less than 1 percent of total U.S. annual car sales, drew a sharp rebuke from U.S. automakers. 'This hurts American automakers, suppliers, and auto workers,' the American Automotive Policy Council, which represents General Motors, Ford and Stellantis, said at the time, saying they hoped it 'does not set a precedent for future negotiations with Asian and European competitors.' The tension between the two goals — boosting domestic auto production while also negotiating delicate agreements to lower trade barriers — highlights the challenge facing the administration as it races to secure deals with dozens of countries before the president's double-digit 'reciprocal' tariffs are slated to kick back in next month. 'To ease the sting of those tariffs on the auto sectors for Korea and Japan is of course a high priority for them,' said Michael Beeman, a former assistant U.S. trade representative who focused on Japan and South Korea. 'I think for those countries, to be able to declare success from the talks at home, they would expect some sort of consideration.' The auto tariffs have already been a sticking point in negotiations with Japan and South Korea, both of which are invested in maintaining a high level of domestic auto manufacturing. Auto exports from South Korea to the U.S. have exploded over the past 20 years, from $8.7 billion in 2005 to $37.3 billion in 2024, according to data collected by the Census Bureau. Japanese Prime Minister Shigeru Ishiba has said publicly that any trade deal with Japan would have to result in lower auto tariffs. Now, as the two countries are on their fifth round of talks, with a planned meeting between Ishiba and Trump at the G7 in Canada in two weekends, both countries are projecting optimism about a deal. 'I think we'll also need to address, at a minimum, the auto [Section] 232 tariffs,' said Wendy Cutler, a former negotiator with the U.S. trade representative's office and the vice president at the Asia Society Policy Institute, said when asked what it would take to get a deal with Japan. Cutler said any deal with Japan or South Korea could have a lower tariff for a certain number of vehicles, similar to the deal with the U.K. Or, 'they could also just be very vague and say that the U.S. notes Japan's concern on the auto tariffs, and both sides agree to negotiate possible lowering of the tariffs in this detailed negotiation to follow,' she said. Trump has already agreed to lower tariffs on automobiles once. In his first trade agreement since imposing a global 10 percent tariff on nearly every U.S. trading partner and potentially higher rates on more than 60 countries, Trump struck an agreement with the U.K. that would allow the country to ship 100,000 vehicles into the country at a 10 percent tariff — lower than the current 25 percent tariff on automobiles and auto parts. The deal drew condemnation from American automakers, who noted that it meant a lower tariff on cars imported from the U.K. than on North American-made cars that include U.S.-made parts. They expressed concern that lowering tariffs with major auto manufacturing countries like Japan, South Korea and Germany would make it more expensive to build cars with parts from North America — creating an unfair playing field and effectively undercutting the administration's effort to boost domestic auto manufacturing. Vehicles made across the integrated North American supply chain still face a 25 percent tariff on non-U.S. made content, even if the vehicle is compliant with the U.S.-Mexico-Canada trade agreement that Trump negotiated in his first term. The Trump administration has continued to press foreign automakers to move production to the U.S. Last week, Trump met with German automakers, who offered $100 billion in investment in the U.S., according to Commerce Secretary Howard Lutnick. Trump — and Republicans on Capitol Hill — say those commitments are a sign that tariffs are working. 'They make BMWs in South Carolina, Volvo. They make Mercedes in Alabama,' Sen. Lindsey Graham (R-S.C.) pointed out during a Senate Appropriations Committee hearing Wednesday. Under Trump, 'They're talking about making the engine now in South Carolina. They're talking about more content in South Carolina.' There has yet to be an uptick in U.S. auto manufacturing, however, a reminder that the investment pledges will take years to fully develop. Auto manufacturing jobs held steady between April and May, though there were 2,240 fewer auto manufacturing jobs in May, compared to 2024, according to the Bureau of Labor Statistics. While welcoming the announcements, the Trump White House has given no indication the investment pledges will convince the president to lower auto tariffs on foreign countries. 'I mean, unless somebody shows me that there's another kind of a car that's comparable to a Rolls-Royce,' Trump said in May, 'and there aren't too many.'
Yahoo
27 minutes ago
- Yahoo
Pink Floyd garden event showcased £40 million Ferrari
Over the weekend Pink Floyd drummer, Nick Mason, put on his annual garden event in Corsham, Wiltshire with his £40 million Ferrari on display. The Ferrari is a popular commodity in his collection and those who attended the event were excited to see it in all its glory. "The most sought-after vehicle of all time", the 1962 Ferrari GTO with its V12 engine is estimated to be worth in excess of 40 million pounds . Trevor Porter, a local area photographer, who was at the event and said: "The event is described as a 'Mecca' for car enthusiasts and each year Jaguars, Ferraris, Aston Martins, Lotus, Maclarens, Bugattis and Porsches are brought to the gardens by their owners. "And outside the house Nick proudly also puts some of his collection of super cars on show. "Among these is the most sought-after vehicle of all time the 1962 Ferrari GTO - It is documented that this car was purchased from royalties from one of the Pink Floyd records. "Rock fans brought their record sleeves and books relating to the success of Pink Floyd for Nick to sign, forming long queues in the house grounds." Nick Mason was in attendance, with many attendees grabbing a word and an autograph from the music legend.

Miami Herald
38 minutes ago
- Miami Herald
Rivian Is Missing Out on a Key Demographic
In a crowded landscape that includes legacy automakers, as well as rival startups like Rivian and Lucid, Tesla is still top dog when it comes to American electric vehicle sales. According to data from Kelley Blue Book and Cox Automotive, Tesla sales are eclipsing those of its competitors, even as it records an 8.6% year-over-year drop from last year. In Q1 2025, Tesla managed to move 128,100 of its EVs, while its closest competitor; Ford, sold just 22,550 vehicles in the same period. However, one brand that has posted lower growth numbers than Tesla is the outdoorsy-focused Rivian. According to KBB and Cox, its meager 8,553 sales in Q1 2025 means that it recorded a whopping 37.1% year-over-year sales drop, higher than established names like Kia. In 2024, it managed to sell 51,579 vehicles, a 3% jump from that in 2023, but at the same time, Tesla managed to move over 1.8 million vehicles. According to a recent study by S&P Global Mobility, Rivian's is struggling to connect and resonate with Asian-American buyers in the United States. According to results from Q1 2025, Asian households represent just 7.2% of all the new cars that were registered. However, what stands out is that Tesla and Tesla alone captured a huge chunk of this key demographic, with its vehicles capturing nearly 27.2% of Asian-American drivers. Additionally, Asian-American households made up 12.7% of all electric vehicle (EV) sales that aren't from Tesla or Rivian. Asian-Americans are buying EVs, and the majority are buying Teslas. However, this shows that Rivian struggles to gain a foothold with this demographic, as just 13.7% of its sales are made to Asian-American households. One significant factor that S&P researchers Kent Chiu and Steve Giordano identified is the lack of diverse models on the Rivian lineup. Though the more compact R2 SUV is on the way and the hatchback-styled R3 is set to release in the future, Rivian only sells two models, the R1T and the R1S; the former being a pickup truck, a segment where Asian buyers are close to nonexistent. According to S&P data, Asian-Americans accounted for just 2.3% of all full-size pickup truck sales in the U.S., the same segment that the Rivian R1T and contemporary gas-powered rivals like the Ford F-150 and Ram 1500 compete in. But even in the electric pickup market, Rivian falls short. Despite the Tesla Cybertruck's unconventional design alienating "real truck guys" and "truck bros," it's hitting with Asian-American Tesla fans. According to S&P, nearly a quarter (24%, to be exact) of Cybertrucks were sold to Asian-American buyers, while just 8% of Asian-Americans bought a Rivian R1T. Despite this, S&P identified that Rivian faces challenges that extend beyond what kind of cars it wants to sell, as Tesla's deeper appeal is something much more skin-deep. According to data scraped by S&P researchers, some Asian-American buyers are particularly drawn to brands with a very strong premium brand image and companies known for their technological capabilities, which not only explains a gravitational pull towards Tesla but also established luxury car names in the gas-powered space. Their data shows that Asian-American buyers also like some of Tesla's German luxury rivals; 28.3% of sales for the Mercedes EQS SUV can be attributed to Asian households, while 25.5% of BMW iX sales came from the same demographic. More remarkably, S&P also found that 33% of Tesla Model X sales were made to Asian-American buyers. I am Asian-American, and even as someone within this large and diverse diaspora that lives in the NY Metro Area, one of the largest hotbeds for EV ownership growth in the United States, this study does ring somewhat true from an anecdotal point of view. I slightly disagree with the idea that vanity or a perceived luxury image significantly influences Tesla's reputation within the Asian-American community. However, the appeal of a practical car with low maintenance costs, the widespread and convenient Supercharger network, and a buying experience without traditional franchised dealers are significant advantages for people of all walks of life, Asian or not. Copyright 2025 The Arena Group, Inc. All Rights Reserved.