With Maaden partnership, LIV Golf rebrands US event
LIV Golf unveiled a new identity for its eighth event on the 2025 schedule: LIV Golf Virginia presented by Maaden. The next stop on the league's calendar will be held on June 6-8 at northern Virginia's iconic Robert Trent Jones Golf Club, host of the first four Presidents Cup tournaments in the US and the Solheim Cup last September. The new naming rights reflect the league's connection to the Commonwealth of Virginia and underscore the state's bold vision to elevate professional golf through innovation, entertainment, and global reach.
Evolving from its former name LIV Golf DC, the tournament embraces Virginia's distinct regional pride while advancing LIV Golf's mission to build the sport's most forward-thinking global league. Developed in collaboration with the Virginia Tourism Corporation and LIV Golf partner Maaden, one of the world's fastest-growing mining and metals companies headquartered in Saudi Arabia, the event champions community engagement and cross-sector innovation.
'With LIV Golf Virginia presented by Maaden, we're strengthening our connection to the Commonwealth and celebrating the local pride that drives this world-class event,' said Ross Hallett, executive vice president and head of events at LIV Golf. 'This evolution reflects our mission of bringing bold energy, global vision, and an unforgettable next-gen fan experience to every stop on our schedule.'
As part of the announcement, Saudi Arabian Mining Company, known as Maaden, has launched their new partnership-focused campaign titled 'Unearth Your Potential.' The campaign features LIV Golf stars Bryson DeChambeau, Sergio Garcia and Carlos Ortiz showing off their skills in a closest to the hole challenge, unveiling a mix of strategy, teamwork and fun that embody the league's identity. 'Unearth Your Potential' is inspired by LIV Golf's impact and sustainability strategy and highlights the dedication to craft that is needed from both golfers and professionals alike to unearth and maximize their potential — both within the world of golf and within the mining industry.
Bob Wilt, CEO at Maaden, said: 'LIV Golf Virginia presented by Maaden is more than a tournament — it's a powerful expression of global collaboration and shared ambition. Our partnership with LIV Golf reflects a mutual drive to innovate, inspire and shape what's next, both on the course and far beyond it.'
Maaden's partnership brings bold branding, immersive activations, and elevated hospitality to the event. The event will showcase LIV Golf's signature format: 54 holes of high-energy individual and team-based competition with unrivaled access, nonstop action, and an atmosphere that blends elite golf with culture, music, and digital engagement — hallmarks of the LIV Golf experience.
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