Pub celebrating VE Day with 1945 price rollback - selling pints for just 7p
A boozer is flogging pints for just seven pence to celebrate the 80th anniversary of VE Day - so punters can enjoy beers at 1945 prices.
The Flying Duck in Ilkley, West Yorkshire, will be honouring 1945 pub prices for the first 80 pints it pulls of Wharfedale Brewery Gold on May 8 during its VE Day celebrations.
With the average UK pint set to hit £5, this means thirsty punters will get to enjoy a bevvy with a whopping 99% discount.
Delighted punters joked that 'Wetherspoons will be quiet for a couple of hours'.
In 1945 the price of a pint of beer was roughly 1 shilling and 3d (Image: Kennedy News and Media)
The pub's Facebook post reads: "Come join us on the 8th May where we will be celebrating VE Day's 80th anniversary. 80 pints for 80 years at 1945 prices."
In 1945 the price of a pint of beer was roughly 1 shilling and 3d, depending on the beer and the location - which is worth around 7p.
Gerard Simpson, Operations Director at The Flying Duck and Wharfedale Brewery, said: "I just thought it would be nice to do something to celebrate 80 years.
We came up with 80 pints for 80 years at 80-year-old prices. It's the one beer [at that price] we'll be serving our Gold.
"We're quite lucky because as well as The Flying Duck we also have a brewery, Wharfedale Brewery, which means we're in a position where we can buy our beer for its cost so it wouldn't have an impact as a chain pub would have.
"We're a community pub, we like to raise money for local charities.
"I think it's nice to be able to do something and celebrate it. People can just drink away - once the 80 pints have gone they've gone."
Thrilled social media users commented on the post.
One wrote: "Wow Spoons will be quiet for a couple of hours then."
Another added: "Sounds like a great time!"
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
an hour ago
- Bloomberg
Gold Advances on Middle East Tensions and Trump's Tariff Pledge
Gold gained for a second day on increased tensions in the Middle East, with its haven status also supported by President Donald Trump's comments that he will inform trading partners on tariff rates within two weeks. Bullion rose as much as 0.6% to around $3,373 an ounce, extending a 1% gain from the earlier session when it was also boosted by a declining dollar. Buying interest increased after the US ordered some embassy staff to depart Baghdad and allowed military families to leave the Middle East, after Iran threatened to attack US bases if talks over its nuclear program fell through.
Hypebeast
4 hours ago
- Hypebeast
Better Gift Shop's Nike Collaboration Is Destiny Fulfilled
Brands have become increasingly connected with the world, establishing their presence via flagship storefronts, exclusive launches, pop-up activations, wide-reaching social media pages, and more. However, the true cornerstones of communities are locally owned spaces. For Toronto,Better Gift Shopis just that. Since 2017, theAvi Gold-led imprint has operated as a platform for key creative and cultural moments, leveraging collaboration to contextualize global works locally. Designed as the gift shop to a fictional museum, the label has assembled its most significant initiative to date, teaming up withNiketo put its spin on theAir Max Dn8. Inspired by the concept of revenge, the sneaker dons an aggressive appearance that enhances the streamlined silhouette with strong linework. In the brand's words, the shoe's glacial composition of gray and blue reflects how 'revenge is a dish best served cold.' To explore the campaign, we connected with Gold himself, who not only breaks down the shoe's various points of inspiration but also addresses his longstanding history with the Swoosh and how he manifested this powerful moment. Better Gift Shop has an extensive history of collaboration; however, this is its first collaboration with Nike. Was teaming up with the Swoosh a goal of yours at any point? It has always been our goal to work with Nike, something we have manifested for years. The brand was generous enough to give us 'Crystal Blue' Air Max 95s to gift our friends, and eventually, a few years later, they approached us to open an account. Ever since then, we have been able to collaborate on activations with Nike as well. 'We're all driven by nostalgia but ultimately want to focus on pushing forward.' The Nike Air Max Dn8 is the focal point of this project. What about the model speaks to you, and what makes it the right fit for Better Gift Shop? When Nike releases new silhouettes, everyone is quick to offer strong opinions. When I first saw the shoe, I knew I would be interested in it because I could see where the design references came from: the Air Max 2001, Air Max 96, etc. We're all driven by nostalgia but ultimately want to focus on pushing forward, so its acknowledgment of the past while delivering a futuristic look made it a great fit. When putting the collaboration together, what was your starting point? It all began with a conversation I had at Nike's World Headquarters in Beaverton, discussing all of the doubts I've experienced in all my years in the industry and the moments of disappointment. The following day, while in the Department of Nike Archives, myself and Teddy [Better Gift Shop's lead designer on the project] gravitated towards footwear moments that left lasting impressions on us — Spiridons from 1997, Vince Carter's Shox, and then seeing one of the original colorways of the Air Max 2001, which seems like a significant driving force in the inspiration for the Air Max Dn8. We paid homage to these key moments with details like the reflective, Spiridon-inspired lace loops and other 'effects' that speak to the aesthetics I enjoy as a fan of Nike. 'I stayed in touch with people from [Nike], but never imagined things landing where they have.' This iteration of the shoe draws inspiration from your journey with Nike. Could you elaborate more on this connection? Back in the day, I worked retail at the Nike Store on Bloor Street in Toronto. Knowing my love for the Air Max 95, Nike contacted me to host an activation based on the Air Max 95 after the ball got rolling on Better Gift Shop. I stayed in touch with people from the brand, but never imagined things landing where they have. It's still wild to consider that they trusted us to create an incredible product. Above all else, I am a fan of the brand. In the early nineties, my late uncle worked for Nike as an international sales rep, and he gifted me my first pair ever, so the brand holds a very special place in my heart. The shoe features a lenticular tongue design inspired by a friend of the brand who lives in Japan. What's the story behind that detail? I must credit my friend in Tokyo, Esqwe, for his idea. He makes lenticular pins and stickers, including designs for incredible people and brands. We were contemplating how to capture both logos simultaneously in a cool, unconventional way when it finally struck: make it lenticular! [laughs] I bought aBeavis and Butt-Headtee as a kid in Buffalo, New York. It had a lenticular patch sewn on it and always stuck with me as something nostalgic and cool. For this project, you created Revengie, your very own character who arrives in the form of a plushie and vinyl collectible statue, both of which appear in the campaign. Where did the inspiration for this come from? This concept was the idea of my friend Zirchi Gray, an incredible artist in Tokyo who is originally from Virginia. He moved to Tokyo years ago and adopted incredible illustration techniques, capturing moments in ways that are uncanny. We were going for the aesthetic of retro Japanese animated characters and looked to encapsulate it in a timeless, fun way. Zirchi pushed us to do the statue, plushie, and vinyl toys. We were obsessing over how to make things even more interesting and exciting for the consumer, and this landed exactly where we wanted to go with it. Earl Sweatshirt also appears in the campaign. What was it like working with him, and how did he get involved? Earl is a friend and is one of the most interesting and talented people I've ever met. Casting him for the project felt natural, as I've always appreciated his perspective, no matter the context, so it was a simple no-brainer. I'm incredibly grateful that he was willing to do this with us. He is very intentional, so having him involved is an honor. The campaign also includes apparel and accessory components. Can you walk me through the range? We were lucky that Nike let us flip some iconic staples with Better graphics, but there are also mythical items for promotional use only. We made the custom plushie, lapel pins, stickers, and, fingers crossed, a vinyl toy made in Japan that will launch at a Tokyo activation we're preparing. We also tied on items that are true to us: a special edition hat, a bandana with Geek Out Store, and custom basketball shorts. What sort of feeling do you hope people get when wearing the shoe? I hope this moment, story, and project all feel exciting, and that the sneakers feel special when you put them on. We needed to bring excitement to the people. Nike is tapping into 'the feeling' again. We saw it with the big bubble Air Max 95s and many others. My hope is for these Air Max Dn8s to be a point of recognition and distinction, like, 'Oh sh*t, you got the Better Dn8s!' The Better Gift Shop x Nike Air Max Dn8 launches exclusively viaBetter Gift Shopon June 13 alongside its accompanying apparel collection. From there, Nike SNKRS will host a drop on June 20.
Bloomberg
6 hours ago
- Bloomberg
Gundlach on Treasuries, Gold, Fed, AI, Private Credit, Trump
DoubleLine Group CEO Jeffrey Gundlach talks about the price of gold, fixed income, private credit, President Donald Trump's tax bill, Federal Reserve monetary policy and artificial intelligence with Lisa Abramowicz at the Bloomberg Global Credit Forum in Los Angeles. (Source: Bloomberg)
