Supermarkets in Singapore need to innovate to get shoppers through their doors again
A 2024 Statista report found that 19 per cent of respondents shop online for groceries at least once a month. PHOTO: ST FILE
As a millennial with a borderline addiction to convenience, I will admit my phone does most of the heavy lifting when it comes to my weekly grocery shopping.
I restock most of my pantry staples online at digital grocer RedMart, bulk-buy household essentials like toilet paper and detergent off platforms like Lazada or Shopee during online sale events like 5/5 or 6/6, and order occasional gourmet indulgences like Korean strawberries or Japanese sashimi from speciality online grocers.
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