AFL WAG turned designer Rebecca Judd recruits 11-year-old daughter Billie into the family influencer career
Rebecca Judd is proving that the apple doesn't fall far from the tree as she recruits her daughter Billie into the world of influencing.
On Thursday, the 42-year-old AFL WAG enlisted the help of her daughter, 11, to make several sponsored posts to her Instagram Stories to thank a bath and body brand for freebies.
'What have you got there?' Bec asked her daughter on-camera, who 'woo-hooed' as she unboxed a gift set from All Kinds in her school uniform.
Billie dutifully held up the press materials inside the box for the camera before Bec read them aloud.
'We've got a mini Spongebob, we've got shower foam, and bubblegum,' she said as she sat down to unbox the baby pink gift pack.
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'Yeah try it,' Bec encouraged gently, as Billie reached for a lip balm.
Bec has been posting clips and images of Billie to her Stories more frequently in the past 12 months as her second-eldest child enters her tweenage years.
The model and influencer shares four children - Oscar, 13, Billie, 11, and twins Tom and Darcy, eight - with retired footy great Chris Judd.
In March, the Melbourne-based rich lister booked a $5,000 private suite at Rod Laver Arena Billie could watch Billie Eilish in style on her Hit Me Hard and Soft: The Tour.
Bec took to Instagram, where she documents her lavish lifestyle to 752,000 followers, to memorialise the big night out, first sharing a picture of the mum and daughter duo beaming for a mirror selfie.
In the image, Bec looked every inch the teenager in a white layered crop-top and cut-out, light-wash jeans.
Meanwhile, Billie looked cute in an oversized pink hoodie and jeans.
'Billie's first concert - off to see Billie!' she captioned the clip.
A second picture showed Billie excitedly about to enter the exclusive suite at Rod Laver Arena, which was hosted by Bec's gymwear brand JAGGAD.
In a recent fan Q&A, Bec characterised her daughter as 'a weapon at everything'.
Describing her children's personalities, she added: 'Oscar: kind, responsible, smart, diligent.
'Darcy: Super cruisy, funny and creative. Tom: Elon Musk.'
One fan asked the mum-of-four how she juggles running her full-to-the-brim household.
'With anxiety and mum guilt,' the fashion designer confessed.
'I travel a bit for work but I'm always on, even when I'm away. Ordering lunches, responding to school emails, ordering groceries, organising pick ups/drop offs, coordinating training, booking trades/ repairs for home, buying birthday gifts, dealing with kid dramas etc,' she said.
'All the normal mum things but on the other side of the world.'
Bec has also included Billie in advertisements for her other brand collaborations such as Mermade Hair styling tools.
Billie was just three-years-old when Bec confessed that she felt her daughter was beginning to develop a poor sense of body image in relation to her famous mother.
The TV presenter said during her radio show - KIIS network's The 3PM Pick Up in 2017 - that Billie 'screams at the mirror' because she hates her hair.
'Billie all of a sudden has started caring about her appearance so much. It's actually scary, and I don't know where it's come from,' she said at the time.
'She's got this brush, and she stands in front of the mirror and brushes and brushes her hair.
'She's got this curly hair. She brushes it and it springs back up. And she screams at the mirror, she's like, "arrrrgh!" She's just furious.'
She went on to say that her daughter complained, 'Mummy, I don't like my hair. I want straight hair like you,' to which Bec replied to her toddler, 'Babe when I go to work I tong my hair so I've got curly hair like you.'
The solution Bec and Chris decided upon was to steer her daughter's emphasis away from her own looks and onto other attributes, the TV personality said.
She concluded: 'It made Chris and I think we have to put so much emphasis on being a kind human, and being strong, and being smart.'
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