Milwaukee Is One of America's Most Cutthroat Rental Markets
About 90 miles north of Chicago on Lake Michigan is Milwaukee, Wisconsin's largest city, with a population of just under 600,000. It's more than just a beer and cheese town. Rich in diversity, culture and intellectual curiosity, Milwaukee today has big city energy without big city hassles, except in at least one notable way: It's one of the U.S's most competitive cities for renters, according to RentCafe, an apartment search website. At the start of 2025, Milwaukee's rental units were 94% occupied, with 70.1% of renters renewing leases and eight renters competing for each apartment, says Doug Ressler, a business intelligence manager and senior analyst with Yardi Matrix, a division of Yardi, RentCafe's parent company. Suzanne Powers, broker-owner of Milwaukee-based Powers Realty Group, Inc. says, 'You might not think of Milwaukee as being hot, hot, hot, but that is what its housing market is right now.'
There are good employment opportunities, including with Fortune 500 companies such as Northwestern Mutual, Fiserv and Rockwell Automation and in emerging industries, such as water technology. Cost of living is relatively low, though a trade-off could be some cap on top-end income. Suburbs close to downtown have excellent public schools.

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