
GRT Golden Eleven Flexi plan for easy buying
Hyderabad: For over 60 years, GRT Jewellers has been a cherished part of countless families' celebrations and milestones. What began in 1964 as a small venture has grown into one of the most trusted jewellery brands, renowned for its quality, craftsmanship, and personal connect with customers. With a stunning selection of Gold, Diamonds, Platinum, Silver, and Gemstones, GRT now touches hearts across 63 branches – 62 in South India and 1 in Singapore. While the brand continues to expand, its core values of trust, tradition, and excellence remain unchanged.
Carrying forward this rich legacy, GRT Jewellers has introduced a special jewellery purchase plan for its customers – the Golden Eleven Flexi. This is a smart monthly jewellery purchase plan, in which customers can buy their favourite jewellery in 11 months and the key highlight of this scheme is NO wastage (VA) up to 18 per cent. The GRT Golden Eleven Flexi plan provides an effective solution in today's era of significant gold price fluctuations. Under this plan, customers can save monthly over eleven months, and choose between two flexible options, either weight-based or value-based – depending on which is more beneficial to the customer at the time of redemption. It is a smart and secure way for people to plan ahead and own jewellery of their choice later -be it gold, diamond, platinum, or silver.
Speaking about the scheme, GR 'Anand' Ananthapadmanabhan, Managing Director of GRT Jewellers, said: 'Our Golden Eleven Flexi has been thoughtfully designed to help customers plan and purchase the jewellery they've always dreamt of. You can begin with a monthly advance payment starting from just Rs 1,000. All it takes is eleven equal monthly payments to enjoy significant benefits within a short span of time. Our experts will guide you through the entire process – from selecting your monthly amount to reminding you of due dates for each payment.'
Adding to this, GR Radhakrishnan, Managing Director of GRT Jewellers, said: 'This is not just another gold savings plan; it carries a sense of pride and legacy. For example, if a customer wishes to surprise a loved one on their birthday, they can plan in advance and begin the scheme keeping that occasion in mind, and after eleven months present their loved one with meaningful jewellery as a well-planned gift. Jewellery has always been an integral part of our culture, symbolising both celebration and investment.

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