John Daly Inks Deal with Hooters Trying to Keep Company Alive
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
Hooters may be struggling financially, but it clearly has no intention of going down without a fight. Proof of that is that it has just extended its sponsorship deal with John Daly, arguably the most recognizable of its ambassadors.
The announcement was made by the restaurant chain itself, adding that the extension of its relationship with Daly will be for two years. The two-time major champion will continue to participate in promotional events and wear the brand's logo.
"No matter how I play on the golf course, I always enjoy having a round with wings at Hooters," Daly said on the sponsorship extension.
"It's a place that feels like family, and I'm proud to keep reppin' a brand that knows how to grip it, rip it, and have a good time. We've got wings, cold drinks—including a few Good Boy Vodka cocktails with my name on 'em—and the best fans in the world. Let's go another round."
John Daly drives from the ninth tee during the second round of the PODS Championship at Innisbrook Resort and Golf Club in Palm Harbor, Florida on March 9, 2007. Daly later withdrew from the tournament.
John Daly drives from the ninth tee during the second round of the PODS Championship at Innisbrook Resort and Golf Club in Palm Harbor, Florida on March 9, 2007. Daly later withdrew from the tournament.Hooters Chief Marketing Officer Bruce Skala highlighted the alignment between Daly and the brand:
"We love John's ability to keep on swinging and perpetually keep his eye on the win," he said. "His larger-than-life personality and authenticity makes him the perfect fit for Hooters. We are ecstatic our renewed pairing with John brings Hooters fans and guests another round of fun."
John Daly's relationship with Hooters has been longstanding and has deepened over the years to the point that the player's longtime fiancée, Anna Cladakis, worked for the company for a number of years.
🚨👱🏻♀️🏌🏻♂️ JUST IN: Hooters and John Daly have extended their partnership for two more years. The deal extends the brand's partnership with the two-time major champion, with further options to renew. (Via: @FSRmag)
Daly: 'No matter how I play on the golf course, I always enjoy… pic.twitter.com/4136kFO4du — NUCLR GOLF (@NUCLRGOLF) May 19, 2025
Hooters also sponsors Daly's son through a NIL contract. John Daly II signed with the brand in 2022 after joining the University of Arkansas golf team.
The iconic 59-year-old also uses Hooters locations for many of his business activities. This includes the camp he has set up at the Augusta, Georgia, location every year since 1997 during the week of the Masters Tournament.
There, Daly sells souvenirs of all kinds with his name and signature on them. In the 2025 edition, long lines were reported to meet him and buy his products, an activity that reportedly earned him more than $780,000 in 2024 alone.
According to Money Diget, Hooters has been struggling financially since 2019, leading to the permanent closure of 40 of its locations. The company is also reportedly working on filing for bankruptcy, though that hasn't happened yet.
More Golf: Scottie Scheffler reveals what separates him from PGA Championship field
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