MathCo Announces Collaboration with Snowflake to Accelerate AI-Led Decision Intelligence
VMPL
San Francisco (California) [US], June 4: MathCo®, a global leader in Enterprise AI and analytics, today announced at Snowflake's annual user conference, Snowflake Summit 2025, the expansion of its collaboration with Snowflake, the AI Data Cloud company. With this news, MathCo and Snowflake are set to accelerate AI-driven innovation and help clients across industries unlock the full value of their data on Snowflake with MathCo's deep domain expertise and enterprise AI capabilities.
As part of this initiative, MathCo is launching a dedicated MathCo Center of Excellence (CoE) for Snowflake aimed at helping Fortune 500 and Global 2000 organizations scale their AI and ML initiatives. The CoE will focus on building solutions that enable critical business decisions and drive tangible outcomes using Snowflake's transforming platform. This collaboration will accelerate AI-driven innovation, deliver custom joint solutions, and strengthen MathCo's Snowflake-certified workforce.
Aakarsh Kishore, Chief Product Officer and Head of Technology Services at MathCo, said, "MathCo is committed to delivering smart solutions at speed. We believe this collaboration will deliver immense value to our joint customers, combining MathCo's strengths as an enterprise AI enabler with Snowflake's scalable and flexible platform. We're especially excited about accelerating GenAI use cases for businesses on Snowflake."
NucliOS, MathCo's proprietary decision intelligence platform, is focused on infusing speed and business knowledge into the build and management of not only data foundations and analytics assets but also the consumption of these assets through decision-making tools and co-pilots. This helps both Snowflake and MathCo in their shared mission to enable every organization to be data-driven. Currently, there are 100+ use cases across Retail, CPG, Life Science, and Healthcare helping businesses build, manage, and gain massive ROI from their data.
Shridhar Guntury, Chief Technology Officer at MathCo, said, "MathCo has always thrived at the intersection of technology, innovation, and problem-solving. Strategic partnerships like these allow us to create many more value propositions on NucliOS where data, analytics & decision-making assets become faster to build, inherently scalable, and easy to adopt."
With this partnership, MathCo aims to help organizations seamlessly connect a plethora of data sources, tools, and systems across business functions, building a dependable ecosystem focused on executive-level transparency and driving smarter, strategy-aligned decision-making. Some of MathCo's existing solutions are already demonstrating this value in action, and the company is excited about the potential of this expanded collaboration to amplify that impact multifold.
Kieran Kennedy, VP, Data Cloud Products at Snowflake, said, "MathCo has demonstrated a strong commitment to helping its customers extract greater value from their data. This collaboration will benefit our joint customers by enabling them to build assets faster and seamlessly connect them on the Snowflake AI Data Cloud. We look forward to driving deeper value together with MathCo."
To further strengthen the partnership, MathCo will leverage Coach, its in-house L & D university, to educate and enable subject matter experts (SMEs) on Snowflake. The initiative will include hands-on training sessions, enablement programs, and accelerated certification pathways to expand capability building across teams.
MathCo is also proud to be a sponsor at the Snowflake Summit 2025, where it will showcase its solutions and offer live demos of NucliOS at booth #1324. The event will take place from June 2-5, 2025, at Moscone Center, San Francisco.
About MathCo
TheMathCompany or MathCo® is a global Enterprise AI and Analytics company, trusted for data-driven decision making by some of the largest organizations across industries. Founded in 2016, MathCo builds custom data products through its innovative hybrid model and transfers the ownership of intellectual properties to its clients. NucliOS, MathCo's proprietary platform with pre-built workflows and reusable plug-and-play modules, enables the vision of connected intelligence at a lower TCO. MathCo's full-stack team provides a holistic range of services spanning strategy, advanced analytics, data engineering and governance, MLOps, GenAI, data visualization, and adoption advisory services. MathCo's numerous accolades include recognitions in Gartner's Magic Quadrant for D & A Providers, Everest Group's Peak Matrix Assessment, and being listed as a Great Place to Work. To know more about how MathCo supports organizations to own and activate intelligence, click here.
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In response, retailers, brands, and hospitality operators are increasingly leveraging Generative AI (GenAI) to enhance interactions, deliver smarter recommendations, and offer highly personalised assistance. In today's competitive market, GenAI empowers businesses to elevate customer interactions from merely functional to genuinely memorable—building deeper relationships and fostering stronger brand loyalty. GenAI is transforming the marketing landscape by enabling: Dynamic content creation at scaleFaster operations and streamlined workflowsGreater audience engagement through hyper-personalised experiencesLocalized advertising and precise post-campaign analysisUpskilling opportunities for marketing teamsCost efficiencies and automation of repetitive tasks Importantly, GenAI is also enhancing creativity in product ideation and development. It supports the optimisation and scalable measurement of content performance, driving both innovation and impact. As adoption increases, performance-oriented marketing metrics will evolve. Human oversight will remain critical to ensure quality control, copyright compliance, and brand consistency. For smaller businesses, a more measured approach—adopting GenAI on a manageable scale—can help test its value and compatibility with internal operations. GenAI is no longer a fringe innovation, it is reshaping the commercial and creative landscape. By redefining value, accelerating innovation, transforming product development, and enhancing service delivery, GenAI presents an unprecedented opportunity for growth. The brands embracing GenAI aren't just keeping pace—they're setting the standard for a more intelligent, engaging, and profitable future. For those yet to begin, the message is clear: adapt now or risk being left behind. So, whether your organisation thought to execute the Generative Artificial Intelligence to empower businesses and to elevate customer interactions from merely functional to genuinely memorable—building deeper relationships and fostering stronger brand loyalty? (The Author is Professor, Trainer, and Consultant in Marketing at Lal Bahadur Shastri Institute of Management, New Delhi, India. The views expressed are personal.)
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