Be More Frank holiday auction will honour Frank Cleal

Powys County Times

10-05-2025

AN AUCTION of UK holidays in memory of a teenager who died of cancer begins today, ahead of what would have been his 18th birthday.
Frank Cleal, from the Powys border with Herefordshire, was diagnosed with a bone cancer named osteosarcoma at the age of 11 and died two years later in 2021.
Be More Frank — the local charity fund set up in his name — is launching a special fundraising auction of 13 holiday breaks across the UK.
Donated by generous supporters, these getaways range from cosy one-night retreats to luxurious week-long stays, including a Sherwood Forest lodge, a Tudor manor annexe, and a spacious Welsh hideaway with a hot tub and games room. Many are dog-friendly, offering something for everyone.
The auction aims to raise vital funds for families in Herefordshire, Worcestershire, Gloucestershire, Monmouthshire, Powys, and Ceredigion with a child undergoing cancer treatment — families who, like Frank's, know the emotional and financial toll of childhood cancer all too well.
Emma Cleal, Frank's mum and founder of Be More Frank, said: "August should have been Frank's 18th birthday. Nearly four years on, it's still heartbreaking — but I wanted to turn it into something positive. These holidays are worth thousands, and every penny raised helps ease the pressure for families living through the unthinkable.
"When Frank was in treatment, the support we received meant we could focus on being by his side. That's what we want to give to others.'
Since its launch, Be More Frank has raised £230,000 as part of the Grace Kelly Childhood Cancer Trust — the fastest growing fund in its history.
Dr Jennifer Kelly, CEO of the trust, said: 'Frank's legacy is extraordinary. Emma and Eddie's tireless efforts have helped us reach more families and offer more support than ever before. We're honoured to be part of this journey.'
The auction began on Friday (May 9) and ends on May 21.