logo
Accio Beauty! SHEGLAM Drops the Spellbinding Harry Potter™ 2.0 Collection

Accio Beauty! SHEGLAM Drops the Spellbinding Harry Potter™ 2.0 Collection

Web Release17-12-2024

Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn't resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection is set to work its magic on your beauty routine and transport you straight into the Wizarding World of Hogwarts.
Prepare to dive into a cauldron of enchantment with products that are as iconic as the magical artifacts they're inspired by. Unleash your creativity with eyeshadows as wild as the Monster Book of Monsters, light up your look with glitter liners that shine brighter than the Goblet of Fire, and add a touch of sweetness with a blush inspired by Harry's legendary birthday cake. Whether you embody Gryffindor's boldness, Slytherin's ambition, Ravenclaw's clever wit, or Hufflepuff's loyal charm, this collection has everything you need to elevate your look with spellbinding fabulousness. It even comes with your own Hogwarts ID Card to showcase your house pride and personal details !
The full collection is packed with magical must-haves, including the Golden Snitch Highlighter. Shaped like the iconic
Quidditch ball – movable wings and all – this silky, blendable highlighter delivers a radiant golden sheen that makes catching
compliments as easy as catching the Snitch.
The Happee Birthdae Harry Blush brings a soft, rosy glow to your cheeks, channeling the charm of Harry's first-ever birthday cake.
Perfectly pressed and effortlessly buildable, this blush adds a touch of sweetness to every look.
Lips take center stage with the Quidditch Champion Lip Set, featuring three dazzling shades inspired by Quidditch balls.
From the natural elegance of Chaser to the bold confidence of Beater, and the everyday versatility of Keeper, these
lipsticks are a magical match for any occasion.
Don't forget to add a little house pride to your look with the Houses of Hogwarts Glitter Liner Set, featuring shimmering shades inspired by
the iconic house colors of Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Roar with Gryffindor's fiery red, embrace Slytherin's cunning green,
dazzle with Ravenclaw's brilliant blue, or glow with Hufflepuff's warm gold – these liners will make your eyes truly spellbinding.
No magical beauty routine would be complete without the Monster Book of Monsters Palette. This ferocious collection of 12 bold shades,
ranging from fierce mattes to shimmering metallics, invites you to unleash your wild side. Handle with care, and these shadows
will help you ace any beauty challenge in style.
For a bit of extra magic, the Sweet Tooth Makeup Bag is available separately to the main collection. This whimsical nod to Honeydukes,
with playful stripes and pastel hues, is the perfect home for all your magical essentials.
Now available at SHEGLAM stores and online at www.sheglam.com, the Harry Potter 2.0 Collection is your ticket to
a beauty routine that's nothing short of enchanting.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Get a Grip on Glow with SHEGLAM's Newest Prime & Set Spray
Get a Grip on Glow with SHEGLAM's Newest Prime & Set Spray

Web Release

time01-05-2025

  • Web Release

Get a Grip on Glow with SHEGLAM's Newest Prime & Set Spray

SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored – the grip, the hydration, the lasting power – and transforms it into a lightweight, fine mist spray. The goal? A product that creates a flawless base and sets like a pro, without the tacky feel. It took months of testing, tweaking and misting ourselves, but we perfected a gel-like texture that delivers moisture, hold and that radiant, dewy finish we all love. Here's how it works: start with a generous spritz at the beginning of your routine. Aloe vera and sodium hyaluronate get to work right away, giving your skin a boost of hydration and creating the perfect canvas for makeup. The mist's soft, jelly-like feel leaves skin fresh, bouncy, and subtly glowing without heavy film or residue. Then, once your look is complete, go in with another mist to lock it all in place. The ultra-fine spray distributes evenly, setting your makeup with a light-as-air finish that helps it stay put throughout the day. Smudge-proof, fade-resistant, and glow-enhancing; it's everything you want in a setting spray, and then some. The SHEGLAM Good Grip Hydrating Prime & Set Spray delivers a glow-up in a bottle. Hydrate, grip and set, all in one step. Grap yours online at

PUMA taps emotional appeal with Harry Potter collaboration
PUMA taps emotional appeal with Harry Potter collaboration

Campaign ME

time24-04-2025

  • Campaign ME

PUMA taps emotional appeal with Harry Potter collaboration

PUMA and Warner Bros. Discovery Global Consumer Products has brought the magical world of the Harry Potter franchise to life with a limited-edition collection. Inspired by PUMA's sports heritage and driven by consumer-led design, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts' iconic houses, Gryffindor and Slytherin. Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the collection features tracksuits, jerseys, hoodies, t-shirts and two reimagined PUMA Palermo drops that include tasteful accents such as the Golden Snitch and Hogwarts house-inspired crests. 'With Harry Potter, we're not just selling products — we're connecting with a story people love,' said Jonathan Bannister, Head of Marketing GCC at PUMA Middle East. He explained that brand collaborations such as this aim to resonate with consumers in a way that increases brand value and brand perception. 'When you blend that magic with PUMA's sport heritage, it creates something that feels personal. That emotional pull builds stronger brand love and gives our audience something truly unique,' he said. The global recognition of the Harry Potter franchise inspired the collection. Bannister said, 'Harry Potter is huge globally, and we saw strong fan energy in the Middle East.' He also explained that PUMA took on the collaboration to allow consumers to express their identity through their style. 'The Hogwarts houses gave us a perfect way to tie identity into fashion, and that idea of self-expression really clicked with what our consumers are looking for,' he explained. In terms of the feedback to the collection from consumers in the region, Bannister said PUMA stores in the Middle East 'benefited greatly by the unisex capsule release which was reflected in the overall sales performance of the product range.' According to him, the success of the collaboration boils down to integral detailing that brought to life the 'Hogwarts persona'. For witches, wizards, and Muggles alike, the PUMA x Harry Potter is available on the PUMA website, flagship stores and selected PUMA retailers.

There's a super fun Harry Potter-themed brunch coming to Abu Dhabi
There's a super fun Harry Potter-themed brunch coming to Abu Dhabi

Time Out Abu Dhabi

time24-04-2025

  • Time Out Abu Dhabi

There's a super fun Harry Potter-themed brunch coming to Abu Dhabi

Wands at the ready, Abu Dhabi – a spellbinding brunch is swooping into town and it's every Potterhead's dream. On Saturday May 3, Urban Kitchen at Dusit Thani Abu Dhabi is transforming into a Hogwarts-inspired haven for one magical afternoon. Think floating candles (well, close enough), house banners, and a feast worthy of the Great Hall itself. This one-off brunch is an escape into the world of witchcraft and wizardry, complete with themed food stations that channel the flavours of Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Credit: Supplied Whether you're brave enough to try dragon-braised short ribs with fire BBQ sauce or are feeling more like Hagrid's hearty shepherd's pie, there's something spellbinding for every palate. There will be fresh seafood, towering roasts, live cooking stations, and desserts so tasty they deserve their own chapter – we're talking devil's snare chocolate cake and Flamel's brûlée. Yum. Of course, no magical feast is complete without butterbeer, and Urban Kitchen has got its own frothy twist on the beloved beverage. There's also a whimsical mixed drink list that includes a glittering Felix Felicis bubbly potion, a fiery fizz, and a dreamy love potion No. 9¾ (no amortentia required). Mocktails are magical too, with tropical golden snitch sips and colour-changing elixirs of enlightenment made with lavender lemonade and butterfly pea tea. The fun doesn't stop at the buffet – guests are encouraged to show up in their finest robes and wizard gear for a best-dressed contest, with prizes for the most enchanting looks across four categories: best-dressed male, female, boy, and girl. So whether you're repping Slytherin sass or Gryffindor glory, dress to impress. But just like the room of requirement, space is limited – and trust us, this one's going to vanish fast. Dhs265 (soft drinks), Dhs395 (house beverages), Dhs695 (premium bubbly), Dhs90 (kids aged 7-12), free (kids under 6). Saturday May 3, 12.30pm-5pm. Urban Kitchen, Dusit Thani Abu Dhabi. (02 698 8137). More going on in Abu Dhabi UAE residents can now save big time on flights thanks to a new Skyscanner feature No complaints here The 43 best Abu Dhabi ladies' nights you need to know about Enjoy a night out for less at these brilliant bars and restaurants Abu Dhabi's best restaurants: Everywhere you should eat at least once Your dinner inspo is sorted 20 incredibly fun ways to explore Abu Dhabi after dark The city is at its most fascinating once the sun goes down

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store