Advisory firm CAP.G Ventures launches in the UAE
CAP.G Ventures has opened shop in the UAE, offering services which aim to help small and medium enterprises achieve sustainable growth without the overhead and inefficiencies of traditional agency or executive models.
With the introduction of its flagship consulting arm, CAP.G Consult, the firm aims to bring a forward-thinking approach to marketing leadership designed for speed, agility, and measurable impact with its Fractional CMO model to the region
'We're entering an era where agility trumps size, and clarity drives scale,' said Ghayath Sioufi, Founder & CEO of CAP.G Ventures. 'CAP.G was built to bridge the gap between bold ideas and real-world execution. We partner with visionary founders, CEOs, and boards to eliminate bottlenecks, accelerate go-to-market strategies, and build scalable brand engines – without the burden of a full-time CMO.'
With more than 25 years of experience across agency and client-side leadership roles, Sioufi has long been at the intersection of marketing, commercial strategy, and digital innovation. His journey spans industries from telecom and FMCG to banking, aesthetics, and education – consistently leading transformative growth strategies and building high-performance teams.
After two decades driving impact within large organisations, he recognised a growing need among startups and SMEs for access to seasoned marketing leadership without the overhead of a full-time CMO. Certified by institutions like London Business School, INSEAD, and The Knowledge Academy, Sioufi claims his influence extends beyond the boardroom.
He has served on international judging panels, contributed to industry thought leadership, and played an active role within the International Advertising Association – UAE Chapter. Fluent in Arabic, English, and French, and based in the UAE for more than 20 years, Sioufi said he continues to blend strategic insight with human-centric leadership.
Built with a clear eye on the future, CAP.G Ventures is positioned to expand from its UAE base into broader GCC markets, offering businesses a new, leaner path to strategic clarity and accelerated growth.
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