Iconic fizzy drink brand to launch alcoholic cocktails for the first time
ICONIC fizzy drink brand to launch alcoholic cocktails for the first time in major category shake-up.
Schweppes has entered the UK's alcoholic drinks market with the launch of Schweppes Mix, a new range of ready-to-drink cocktails.
The move targets rising demand for convenient options at home and before nights out.
The two new cocktails, Gin Twist and Paloma Bliss, are available in grocery and convenience stores starting this month, priced at £2.29 per 250ml can.
Gin Twist is described as a citrus-forward blend with a clean, refreshing finish, while Paloma Bliss offers a bold combination of grapefruit and tequila.
This launch comes as Schweppes battles declining sales, which have dropped by nearly 10 per cent to £156.1 million over the past year, continuing a two-year downward trend.
Despite the challenges, Coca-Cola Europacific Partners (CCEP), the UK supplier of Schweppes, is confident that Schweppes Mix will help the brand regain its momentum.
Elaine Maher, associate director for alcohol RTD at CCEP GB, said: 'Schweppes Mix is rooted in craft and credibility.
"It's a cocktail range made with the same expertise that's earned Schweppes its place behind the bar for over 200 years.'
She added that the new line combines premium spirits, bold flavours, and convenience, perfect for both pre-night-out moments and social gatherings at home.
The alcoholic drinks market is a growing area for CCEP, which has previously launched other RTD products like Bacardi & Coca-Cola and Absolut & Sprite in the UK.
The new Schweppes Mix range is yet another step in their strategy to tap into the booming pre-mixed drink sector.
The timing of Schweppes' alcoholic launch is particularly strategic, considering the growing trend of consumers seeking convenience without sacrificing quality.
Ready-to-drink cocktails have surged in popularity, driven by people's desire for an easy, fuss-free option that still delivers a great taste.
In recent years, the RTD category has experienced rapid growth, particularly in the summer months, with more drinkers looking for something sophisticated but simple.
Schweppes Mix looks to tap directly into this demand, offering premium cocktails that can be enjoyed anytime, anywhere.
As the brand expands into the alcoholic market, it faces the challenge of competing with established players in the RTD space.
Brands like Bacardi, Smirnoff, and Aperol have long had a strong presence in the market, meaning Schweppes will need to leverage its trusted name and long history to stand out.
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