Gold sales shine on Akshaya Tritiya despite high prices
Jewellers across the city reported a strong response from buyers this Akshaya Tritiya, with many customers turning up early to purchase gold and silver, undeterred by rising prices.
Rohit Mehta, 64-year-old manager at Mehta Jewels, said, 'This Akshaya Tritiya, we've seen a very positive response. Customers have been coming in since morning, and many are buying both gold and silver, especially coins and light jewellery. The festive mood is strong, and with gold prices high—24-carat is at Rs 96,250 and 22-carat around Rs 88,600—people are still investing with faith. It's tradition and trust that drive these purchases, not just price.'
Sunita Deshmukh, a 48-year-old customer at Mehta Jewels, said, 'Every year, we buy a small gold coin or jewellery on Akshaya Tritiya—it's something we never miss. Even if prices are high, it feels lucky, and it's our way of saving for the future too.'
Vivek Kulkarni, sales head at Anandi Jewellers, said, 'Compared to last year, we're seeing more footfall today. Most customers are buying lightweight pieces or coins. Some are going for small investment bars as well. Silver items, especially coins, are also in demand.'
Jewellers said the day remained busy, and purchases were steady throughout. Traditional buyers and those purchasing for weddings contributed significantly to the sales.
Fatehchand Ranka, owner of Ranka Jewellers, said, 'There hasn't been any change in customer buying trends. In fact, this year's gold purchases have surpassed last year's. We've observed a stronger buying pattern overall. Many are buying bullion in keeping with Marathi traditions, along with jewellery, whether heavy or lightweight. Sales have been far better than expected.'
Omkar Shinde from PNG Exclusive said, 'Purchases are being made out of tradition. Customers are primarily opting for lightweight jewellery and bullion, and the flow of buyers has remained steady.'
Atul Ashtekar, partner at KRA Jewellers, said, 'Besides gold, silver coins and bullion are also seeing good demand. Gold is being purchased mainly from an investment perspective, and with the wedding season approaching, there's been a rise in customised jewellery orders. The current rates are Rs 96,203 for 24-carat gold, Rs 88,583 for 22-carat gold, and Rs 19,200 for silver bullion.'
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