Loftware Acquires BL.INK

Martechvibe

14-04-2025

This acquisition aligns with Loftware's strategy to modernise product identification throughout the supply chain.
Loftware, a global provider of modernising Product Identification in the supply chain – enabling authenticity, compliance, and traceability, announced that it has acquired BL.INK, the enterprise link management platform that empowers brands with secure, scalable, and data-driven solutions to enhance engagement and streamline digital interactions.
This acquisition aligns with Loftware's strategy to modernise product identification throughout the supply chain.
This union furthers Loftware's long-standing commitment to provide customers with a single end-to-end solution to support their journey from New Product Development and supplier management through manufacturing and warehouse/inventory management all the way to distribution and consumer engagement.
Delivering turnkey SaaS technology, BL.INK's solutions enable connected packaging and digital engagement for global enterprise brands while building trust through product transparency and verification. BL.INK enables brands to effortlessly create digital product passports (DPPs), helping them engage with consumers through connected packaging and personalised digital experiences.
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'Each part of the supply chain plays an essential role in ensuring products are produced, stored, and shipped with accuracy and consistency to meet consumer demand and standards. This acquisition builds on Loftware's capabilities to support our customers' journeys through the entire supply chain,' said Loftware President & CEO, Jim Bureau.
'Link management, dynamic QR codes that don't expire, and no-code DPPs are critical especially in industries where products, packaging, and digital content are increasingly interconnected. Adding BL.INK's robust solutions to our portfolio enables us to support global brands in building seamless, trusted data-driven connections between people and information.'
BL.INK offers a product suite which helps global teams build and manage shortened URLs and QR codes with consistent, structured data, improving campaign and data tracking in real time. Their no-code DPP platform enables brands to create millions of product microsites in minutes, pulling data from any existing sources to share details with consumers.
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Their world-class link management platform integrates with existing workflows and tools, supports multiple users and roles, and has unmatched security to meet the compliance needs of the most stringent, highly regulated industries. With their leading-edge solutions, BL.INK plays a pivotal role in accelerating adoption as the industry transitions from 1D to 2D barcodes to meet new GS1 Sunrise 2027 and GS1 Digital Link standards.
'At BL.INK, we simplify the connections between people and information. Our platform empowers businesses to create, manage, and analyse short links and QR codes with unparalleled precision, ensuring every interaction is seamless, data-driven, and secure. That's why our customer base includes some of the world's most recognisable brands,' said Andy Meadows, Founder and Managing Director at BL.INK.
'This acquisition marks an exciting new chapter for our company, enabling us to expand our reach and enhance the value we deliver to our customers. By combining our expertise helping brands communicate with consumers through connected packaging with Loftware's proven reputation in enabling authentic, compliant, and traceable products through a connected supply chain, we are poised to offer an end-to-end solution that empowers businesses to innovate, improve traceability and compliance, and engage consumers in more meaningful ways.'
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The Martechvibe team works with a staff of in-house writers and industry experts.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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