I bought a ticket to see Beyoncé's Cowboy Carter by myself. Security upgraded me to an incredible seat.

Business Insider

02-05-2025

Coco Mocoe, 29, bought a single ticket to see Beyoncé's first concert of her Cowboy Carter tour.
After trying to figure out where her seat was in the stadium, security upgraded her seat.
She could see the details of each costume and watch as Beyonce was buckled into the flying horseshoe.
This as-told-to essay is based on a conversation with Coco Mocoe. It has been edited for length and clarity.
Three days before Beyoncé's Cowboy Carter tour kicked off at SoFi Stadium in Inglewood, I bought a ticket to see her.
I'd never seen her in person, and was so excited at the thought of seeing her perform after she'd won her first album of the year at the Grammys — a win I predicted. I felt like the concert would be a historic moment for her, and I was excited to see her live.
I didn't expect what happened once I arrived at the stadium
I bought my ticket from a reseller
I paid $408 for a ticket from a reseller on Ticketmaster and was informed I might not get the ticket until the day of the concert. In the end, the tickets weren't released to me until just a few hours before the concert started, which made me nervous on the day of.
Arriving in plenty of time before the concert started, I was confused about where my seat was. The security guards put me in another section — still on the floor, just in a different section.
Chatting and making friends with the people around me, a couple got my attention and said they thought I was sitting in their seat. We were showing each other our tickets, trying to figure out who was meant to be where. I felt embarrassed, thinking everyone thought I had taken a seat that wasn't mine.
I asked the security guards for help, and they were getting different people involved to figure out what to do. With all the confusion, I was nervous I would miss the concert's start.
Security moved me up to a better seat
A manager eventually appeared and apologized for the confusion. "We're going to hook you up," he said. "Your seat is going to be even better." I'm guessing it was easier to adjust my seat because I was there as a single person.
Security directed me to Guest Services, which gave me an updated ticket to show to the security guards. I ended up in Section B, Row 12. It was closer than my original seat, only two school buses' lengths away from the runway. As I got to my seat, Serena and Cordell from "Love Island USA" were being escorted in, mobbed by fans. I knew I was in the cool section and'd been upgraded.
As the concert started, I knew I had lucked out. The runway she used for much of the concert was right in front of me.
I could see all the details from up close
I could see everything. Her brilliant costume changes — a sparkled red outfit, an LED changing dress, and a newspaper outfit. I also saw her getting buckled on the giant horseshoes that she'd fly across the stadium on.
I loved watching all of it. The audience was great — it felt like a big community of people just so happy to be there.
Taking my time leaving, I stopped to get merchandise. I hadn't planned to buy anything, but after getting so lucky, I needed a lucky charm to commemorate the evening.
Although I knew how lucky I'd been, it wasn't until the next day that I realized just how fortunate. I watched videos of people who had paid for a closer seat in the Honey Bucking Pit, saying they were disappointed because Beyoncé spent a lot of time on the runway — the runway in front of me.
I looked on StubHub and Ticketmaster to see what my seat would cost now. One of the tickets in my section is now going for $7,000.
It was an unexpected and magical night. I think I was the luckiest person in that stadium.