€1.5m to be invested in tourism sector promote Ireland as 'Home of Halloween'
A total of €1.5 million is to be invested in the tourism sector to promote Ireland as the 'Home of Halloween'.
A joint project involving Louth and Meath county councils is one of five to secure funding from Fáilte Ireland's new Home of Halloween Pilot Destination Development Scheme.
They will focus on the ancient stories of the Boyne Valley as the Global Birthplace of Halloween Celebrations.
Enterprise, Tourism and Employment Minister Peter Burke announced a total of €1.5 million which will be invested over the next three years.
This is part of 'Ireland, Home of Halloween Strategy' which aims to establish Ireland as the authentic global home of the festival which is now celebrated all over the world.
The projects are expected to attract 270,000 additional visitors over three years, generating €17 million for local economies, and supporting over 500 direct and indirect jobs.
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