Ahmed Al Maghribi Perfumes celebrates 25 years; plans expansion

Trade Arabia

06-02-2025

Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of Oriental and Western perfumes, is celebrating 25 years of its business excellence this year.
As part of its Silver Jubilee celebrations, the brand is unveiling a year-long series of initiatives and events, while also announcing its global expansion plan that will transform the regional leader into a formidable global brand.
Established in the year 2000 in the UAE, Ahmed Al Maghribi Perfumes has grown from a small outfit in the last quarter of a century to become one of the largest perfumes manufacturer, wholesaler retailer and exporter in the Gulf Cooperation Council (GCC) region. It currently has a strong network of 180 stores across the UAE, Saudi Arabia and other GCC countries, exporting to more than 160 countries.
Of the 180 retail stores, 80 of them are located in the UAE, 30 in Saudi Arabia, 45 in Oman, 10 in Bahrain, 10 in Qatar and five serving customers in Kuwait. With more than 1,000 employees, it serves a customer base of 55,000 in the UAE mostly comprising Emirati and Arab customers who love the oriental fragrances.
Kafeel Ahmed, Founder and Chairman of Ahmed Al Maghribi Perfumes, says: 'It is a momentous occasion for all of us in the Ahmed Al Maghribi Perfumes family and we have built it to the current level together. It is important to recognise the growth and success of the brand. We started the business with a vision and humble roots, growing from a small-scale operation to a well-known brand across the GCC.
'Our success is a combination of Allah's blessing, our strong teamwork and dedication, in addition to the founder's vision and passion – driven by a genuine passion for excellence, craftsmanship and customer satisfaction. We are grateful for the opportunity to build a brand that serves the community and creates lasting impact.
'The brand's success is a direct result of the unwavering support, trust, and loyalty from customers who share in the passion and we wanted to share our success with our loyal customers who have been with us for a long time and I am happy to see that many of them have won prizes that I am sure, will make them happy.
'As a UAE home-grown perfumes brand, we are continuously growing and evolving with times, introducing new line of contemporary collection while retaining our signature quality in our products. I take this opportunity to thank all our customers near and far and wish the all the best.'
Ahmed Al Maghribi Perfumes produces a wide range of oriental perfumes, including oud, bukhoor, oil-base high-quality perfume blends as well as spray-based occidental fragrances.
The company was established by Kafeel Ahmed, a Non-Resident Indian (NRI) fragrance specialist, who turned his passion and expertise into a global enterprise.
It has a large manufacturing plant in Ajman from where the products are manufactured, packaged and shipped to its network of retail outlets and distributors across the world. The company plans to open at least five new outlets in Saudi Arabia, where business is growing due to ongoing economic reforms and massive infrastructure development.
Ahmed Al Maghribi Perfumes has a strong growth vision that will see the company expand into new territories while strengthen its presence in the GCC with scores of new stores, said Ahmed.
'We have achieved considerable growth over the last 25 years. However, in the next few years, we have exciting plans for the future – expand beyond regional borders, positioning the brand on the global stage with increasing recognition and reach. In this journey, we continue to grow and innovate in both product offerings and customer experience,' Ahmed said.
'We are now aiming to expand further into international markets, setting new standards for quality and service. We are focused on sustainable growth, enhancing brand reputation, and fostering deeper connections with customers globally.'