Event-led, experiential travel leads Indians' holiday preferences: Thomas Cook-SOTC report

Time of India

28-05-2025

The India Holiday Report 2025 reveals a surge in experiential travel among Indian tourists, fueled by increased disposable incomes and aspirational values. Travellers are prioritizing unique experiences like polar cruises and gastronomy tours, with a willingness to spend more and take longer holidays.
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Experiential and event-led travel such as polar, icebreaker cruises, music concerts, global sporting events, wildlife safaris, gastronomy and vineyard trails, stargazing camps and phenomenon travel are at the forefront of Indian travellers' preferences, as per the India Holiday Report 2025, released Wednesday by Thomas Cook (India) Limited and group company SOTC Travel The report, based on a survey conducted across digital platforms covering over 2500 respondents (a combination of past Thomas Cook India and SOTC Travel customers, as well as non-customers) over a duration of one month, reflects a significant shift driven by rising disposable incomes and the growing aspirational value of travel, including experiential holidays.With 85% of Indians planning to increase their frequency of holidays and a significant number intending to boost budgets by up to 50%—the report paints a picture of a booming travel economy.As per the report, travellers are showing a clear inclination towards longer holidays – both domestic and international. Today's new-age Indian traveller is also keen on spiritual travel , hidden-gems and distinctive accommodation like igloos, treehouses, chalets-chateaus.60% respondents indicated that social media, OTT platforms and movies are increasingly shaping their travel decisions, and 44% respondents are more likely to visit countries offering simplified visa processes like e-visa or visa-on-arrival options such as Thailand, Malaysia, UAE and Sri Lanka. 39% Indian travellers prefer to actively seek promotions, highlighting the strong influence of discounts/special offers on their purchasing decisions.Promotional campaigns and deals from tour operators and tourism boards are driving travel interest. 85% of respondents plan to increase their holidays from 2 per year to 4-6 trips annually, and approximately 84% of respondents plan to increase their travel spends by 20-50% in 2025, with over 18% intending to boost budgets by a significant 50% . Internationally, Europe continues to top the list (50%) led by Switzerland, France, Austria and Germany. Central Asia's Uzbekistan, Kyrgyzstan, Kazakhstan (32%) signal growing interest for unique short hauls with easy access and affordability.Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said the Indian traveller story is no longer just about destinations—it's a reflection of evolving lifestyles and rising aspirations."Our Holiday Report 2025 clearly signals the emergence of a bold, experience-first traveller mind-set. Indians are not only travelling more, but also increasing spends - choosing depth, discovery and emotion over traditional sightseeing tours. While multigenerational family segments continue to lead, we are seeing strong emergence of new travel subsets like frolleagues and solo travellers," he added.SD Nandakumar, President and Country Head - Holidays and Corporate Tours - SOTC Travel, said the report reflects evolving travel formats, with Indians moving away from rushed itineraries in favour of comfort-first, immersive experiences."Slow travel is seeing an uptick, with river and ocean cruises and sustainable rail journeys offering unique opportunities for exploration. Additionally, spiritual/pilgrimage tourism is on the rise – with our 'darshans' portfolio coupled with adventure tourism is gaining popularity – interestingly from young India's millennials and GenZ," he added.