Tesco announces major change coming to 2,000 stores from April
Tesco announces major change coming to 2,000 stores from April
One Tesco boss says she is 'confident' that customers will appreciate the move
Tesco and The Entertainer announced the news this week
(Image: onfilm via Getty Images )
Tesco has unveiled a significant move poised to transform over 2,000 of its supermarket stores from this month. The retail giant will broaden its collaboration with merchant The Entertainer by incorporating a curated selection of the retailer's key toy lines in its Tesco Express stores.
These changes are set to occur across the UK from this April, presenting shoppers with the opportunity to snap up various child-favourite items. The company's current online range encompasses products from multiple well-known, beloved brands, including Disney, LEGO, Marvel, Star Wars, Spiderman, Peppa Pig, and CoComelon.
Favourite and sought-after toys like Hot Wheels, TY, and Addo— one of The Entertainer's exclusive collections— will also be available. With prices varying from £1.50 to £7, the assortment is suitable for children of all ages.
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According to the Mirror, Andrew Murphy OBE, Group Chief Executive Officer of The Entertainer, said: "We are thrilled to enlarge our successful partnership with Tesco by introducing our ranges to their convenience-format stores – putting even more of Tesco's shoppers within easy reach of our outstanding toy offer.
"One year in, our collaboration with Tesco has delivered everything we'd hoped for. We look forward to building on these great foundations with such a supportive and accomplished partner and to further demonstrate the strength and versatility of our 'Toy Box' retail solution for multi-category retailers."
The reveal comes less than a year after The Entertainer rolled out toy shop concessions in more than 860 Tesco supermarkets across the UK and the Republic of Ireland, creating 1,200 jobs.
This installation allowed The Entertainer to become one of the biggest toy retailers in the country, with more 'points of presence' across the UK than any other brand.
Pauline Chisholm, Head of Strategy and Partnerships at Tesco, also reportedly added: "We are delighted to bring easy access to great toys for every budget to even more customers by extending our partnership with The Entertainer to include our Express stores.
"We are confident that our customers will appreciate the chance to pick up some of the latest and most popular toys close to home, as well as in our large stores."
The pioneering initiative between the two retail giants first took off in October 2022 with the inauguration of 35 concession stands in as many Tesco locations, followed by a significant expansion confirmed in January 2024.
Where are The Entertainer x Tesco concessions?
In 2024, The Entertainer rolled out toy shop concessions in more than 860 Tesco supermarkets across the UK and the Republic of Ireland, creating 1,200 jobs. While it's not a complete list, below are 100 concessions that had opened as of May last year, according to The Sun.
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List of 100 Tesco x The Entertainer concessions:
Dinnington Lincoln Ecclesall Hoyland Derby Mickleover Barton upon Humber Immingham Leicester Narborough Beverley Hinckley Worksop Maltby Sheffield Infirmary Penistone Syston Leicester Market Rasen Whaley Bridge Oakham Meir Mablethorpe Ipswich Norwich Cambridge Bromley by Bow Barking Barkingside Catford Brixton Brent Cross, Hendon Bromley Chestnut Borehamwood Basildon Harrow Greenford Hammersmith Finchley Feltham Hackney Morning Lane Enfield Southbury Road Egham Epping Henley Kennington Vauxhall Kensington Stroud Green South Tottenham Lewisham Streatham Leyton West Molesey Hornchurch Uxbridge Garforth Pontefract Ilkley Huddersfield Doncaster Edenthorpe Driffield Brigg Scarborough Chester le Street Caernarfon South Road Yarm Eaglescliffe South Sheilds Withernsea Burscough Bridge Chorley Buckshaw Blackburn Bolton Little Lever Blackley Manchester Carnforth Barrow Barrow Extra Chester Abergele Penwortham Superstore Newton le Willows Preston Liverpool Edge Hill Liverpool One Manchester Express Padiham East Didsbury Heswall Millom Whitehaven Workington Sheldon Boness Auchinleck Barrhead Annfield Plain Arbroath Blairgowrie Welton Aberdeen South Atherton Banff Abertillery Kirkintilloch
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