General Mills Boycott: Full List of Products Organizers Say to Avoid
Organizers have called for a week-long boycott of General Mills products, targeting the American multinational company that owns popular brands like Cheerios, Häagen-Dazs, and Betty Crocker.
The protest has been organized by People's Union USA, an activist group known for promoting shopping boycotts that target major corporations across the country.
The General Mills boycott is scheduled to begin on April 21 and end on April 28.
Newsweek reached out to General Mills via email on Monday.
Below is a full list of General Mills-owned brands and products listed by organizers to boycott.
Pet Food
Blue Buffalo
Ice Cream
Häagen-Dazs ice creams
Breakfast Cereals
Cheerios: Honey Nut Cheerios, Multi-Grain Cheerios, and moreChex: Rice Chex, Corn Chex, Wheat Chex, and other flavorsCinnamon Toast CrunchLucky CharmsWheatiesTrixCocoa PuffsKix: Original, Berry Berry, and Honey KixTotal: Whole grain flakes with various vitamins and minerals
Snacks and Bars
Nature Valley granola bars and snacksLarabar Energy BarsFiber One BarsFruit Roll-Ups, Fruit by the Foot, Gushers
Baking Products and Mixes
Betty Crocker baking productsBisquick pancake and baking mixesGold Medal Flour
Dairy and Yogurt
YoplaitGo-GurtLiberté
Frozen and Prepared Foods
Totino's pizza rolls and frozen pizzasOld El Paso products, including taco kits and saucesProgresso soups and brothsGreen Giant's frozen and canned vegetablesAnnie's Homegrown products
This is the latest in a series of consumer boycotts aimed at large corporations over concerns about corporate influence, exploitative practices, and environmental impact.
General Mills is one of the largest food companies in the country, and People's Union USA has accused it of wielding unchecked corporate power, driving unhealthy food choices, and contributing to environmental harm.
In recent months, People's Union USA has also called for boycotts of Walmart, Nestle and Amazon, as well as general actions targeting big-box stores, instead encouraging consumers to support local businesses.
The group writes on its website that it uses boycotts as a tool because "money is the only language the system understands."
John Schwarz, founder of People's Union USA said in a video posted to Instagram: "We instantly go into our week-long General Mills boycott—not just for their toxic ingredients, or the fact that they dodge their fair share of taxes, but because General Mills represents everything that is wrong with the corporate grip on our food system.
"This is a company that owns half the cereal aisle, floods our stores with ultra-processed garbage and targets our children with sugary poison. They have spent millions lobbying against GMO [genetically modified organism] transparency and better food labeling, just so we stay blind to what we're really feeding our families.
"This company has exploited farmers, drained our soils with unethical farming and done nothing to fix their role in the plastic pollution crisis. Their executives rake in millions while factory workers struggle to make ends meet."
The General Mills action ends on April 28. The People's Union USA has several other boycotts scheduled for the coming months, including of Amazon, Walmart, Target and McDonald's.
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