Naver signs licensing deal with Universal Music to elevate creators' content
Naver said Friday it has signed a music licensing agreement with Universal Music Group, the world's largest record label, allowing creators on its short-form video platform Clip to use a vast library of global music in their videos.
Through the agreement, Clip creators will have access to over 2.1 million tracks from top international artists including The Beatles, Taylor Swift and Billie Eilish.
The latest deal builds on Naver's efforts to expand its music offerings, following the addition of a wide range of K-pop, indie and jazz tracks last month.
The timing of the partnership aligns with Clip's newly launched location-based challenge, Today's Clip, which encourages users to freely share content from trendy hotspots without thematic restrictions.
According to Naver, the campaign has driven a 35 percent increase in user-generated videos compared to the previous month's Clip Power Challenge, with a particularly strong turnout from users in their teens and twenties.
To further support its creator ecosystem, the IT company has also rolled out a series of updates to the Clip video editor.
These include easier background music integration, recommendations for newly released or trending tracks and a new feature allowing users to bookmark frequently used songs for quick access.
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