Rivian Q1 sales fall 36% on weaker van deliveries, L.A. fires
Rivian Automotive reported a first-quarter sales decline of 36 percent, citing fewer commercial van deliveries and weaker demand partially driven by the impact of the L.A. fires in a key EV market.
The Irvine, Calif., automaker said April 2 that it delivered 8,640 vehicles in the first quarter compared with 13,588 vehicles in the same quarter a year ago.
Rivian's sales fell short of its production pace. The automaker said it produced 14,611 vehicles in the first quarter, which was 4.5 percent higher than the 13,980 vehicles made in the year-earlier quarter.
Rivian doesn't break down sales by model. It sells mostly in the U.S. but also has some Canadian sales.
Q1 U.S. auto sales live updates
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Q1 2025
Q1 2024
Q4 % change
3 mos. 2025
3 mos. 2024
3 mos. % change
Rivian Automotive*
9,100
11,950
-23.8%
9,100
11,950
-23.8%
*Estimate
Source: Automotive News Research & Data Center
The automaker reaffirmed its 2025 delivery guidance of 46,000 to 51,000 vehicles. In 2024, Rivian reported sales of 51,579 vehicles. It makes the R1T pickup, R1S crossover and delivery vans for Amazon and for other fleets.
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In a press release, Rivian cited comments by CFO Claire McDonough on the automaker's fourth-quarter earnings call Feb. 20 in which she anticipated lower deliveries in the January-March quarter.
'These lower anticipated volumes are due to seasonality coupled with a challenging demand environment, partially driven by the impact of the fires in Los Angeles, which has historically been one of our largest markets,' she said.
McDonough also noted that van deliveries were higher than anticipated in the fourth quarter, which led to fewer deliveries in the first quarter this year.
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