The Bakkie report: Hilux, Ranger lead April sales with strong export numbers
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The Toyota Hilux saw an increased market share of 29.4% in April.
Ford sold 1 728 units last month, bringing its total to 10 002 Ranger bakkies sold so far in SA in 2025.
Peugeot's Landtrek, which usually averages about 60 to 70 sales monthly, sold a healthy 100 units in April.
It's no surprise that Toyota's Hilux was SA's most-sold vehicle again in April, but both the market leader and its closest rival, the Ford Ranger, boasts great export numbers, too.
Hilux maintained the biggest light commercial vehicle segment share, with an increased market share of 29.4% (2 780 units). The LandCruiser PickUp moved 417 units off showroom floors.
The Hilux Single Cab, which has proved to be a fundamental asset in many commercial fleets, reflected a 23% increase compared to April 2024. The automaker also exported 6 995 units last month.
From January to April 2025, Toyota shipped off a whopping 23 861 Hilux bakkies to global markets.
Ford takes back its second spot from Isuzu with 1 728 units sold last month. The Blue Oval brand also exported 6 492 units.
Ranger exports from South Africa to more than 100 global markets. From January to April, the automaker shipped 20 244 bakkies to customers worldwide (including April figures).
Ford accounted for 11.2% of total industry exports from January to March 2025 (13 752 units) and a 34.5% share of the light commercial export volume.
The Ranger is still Ford's best-selling vehicle, accounting for 6 205 units (7 933 with April tally included) sold during the first quarter of this year - 150 vehicles or 2.5% higher than the same period in 2024.
In the monthly sales charts, Ranger followed the same positive trend as Ford's overall volumes, climbing from 1 858 units in January to 2 168 in February and 2 179 in March. It only dipped in April, with 1 728 units sold.
Ford said the strategic role its Silverton Manufacturing Plant played within the automaker's global manufacturing network had been further strengthened with the commencement of production of the first-ever Ranger Plug-in Hybrid (PHEV) in March this year. This new model is exclusively produced in South Africa for all global markets.
The brand added it built approximately 200 Ranger PHEV bakkies per day, further bolstering its export business and seeing exports from South Africa to Australia and New Zealand for the first time. It also has the capacity to build 700 units a day of the regular Ranger, but this number depends on demand and can vary daily.
The South African-built Ranger has been Europe's best-selling pickup for the past 10 years with a 43.6% market share, and the new Ranger PHEV is set to play a significant role in Ford's LCV line-up in the region.
Isuzu also saw a drop in sales, with 1 108 units sold after a strong March (2 250) when it overtook Ranger sales.
While the passenger vehicle market had a good month, most automaker tallies were down in the light commercial segment, bar Toyota and French automaker Peugeot.
Mahindra sold 694 bakkies, of which 654 were attributed to the Scorpio Pik Up and 40 units of its Bolero workhorse.
GWM sold 568 bakkies with 497 P-Series models and 71 Steed units.
Nissan moved 293 Navara models, outselling the VW Amarok on 254 models. Chomping at VW's heels is the new Foton Tunland G7 bakkie which sold 212 bakkies last month.
JAC Motors sold 185 bakkies between its T-Series (161) and X-Series (24).
Stellantis Group's Peugeot had a great month, bringing in 100 sales of its underrated Landtrek bakkie, up from the average of 60 a month. Five units of the Jeep Gladiator bakkie found new homes.
It's incredibly sad to see the new Mitsubishi Triton only moving 16 units in April when it usually used to sell about 70 units before its new model launch. Hopefully, the Japanese automaker can relook its pricing and devise a better strategy for this bakkie. It truly is a remarkable product, with great fuel consumption and excellent off-roading capabilities.
SA's bakkie sales: April 2025
Toyota Hilux - 2 780
Ford Ranger - 1 728
Isuzu D-Max - 1 108
Mahindra Scorpio Pik Up - 654
GWM P-Series - 497
Toyota Land Cruiser - 417
Nissan Navara - 293
VW Amarok - 254
Foton Tunland - 212
JAC T-Series - 161
Peugeot Landtrek - 100
GWM Steed - 71
Mahindra Bolero - 40
JAC X-Series - 24
Mitsubishi Triton - 16
Jeep Gladiator - 5
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