
Piecing together the puzzle of motorsport from afar
Elite Race Engineering founder Tim White helps high-end motor-racing teams from around the world improve their performance, all from his office in Cromwell. PHOTO: ELLA JENKINS
In the the high-stakes world of endurance motorsport, where every millisecond counts, Tim White is breaking new ground from an unlikely location.
Based in the quiet town of Cromwell, Mr White has become a pivotal figure in Ferrari's GT programmes, harnessing advanced remote engineering to deliver world-class performance on the global stage.
As founder of Elite Race Engineering, the mechanical expert offers cutting-edge advice to racing teams and car and tyre manufacturers alike about how to get the best performance out of their cars or tyres, proving that innovation and precision know no geographic limits.
A love of pulling things apart and seeing how they work as well as a mechanical apprenticeship got Mr White interested in mechanical engineering.
In 2013, he graduated from the University of Canterbury with his undergraduate, and in 2016 achieved his master's.
Mr White founded Elite Race Engineering at the Highlands Motorsport Park in 2022, having developed a desire to stay in Central Otago after working in Queenstown.
With the opening of the workshop in Cromwell, Mr White has also diversified his work
into performance consulting, the maintenance, preparation and race support.
Mr White's consulting work involves solving problems regarding performance with often incomplete data.
"We have literal objective logged data, squiggly lines, dots and data points, which is relatively speaking clean, but pulling that out has a certain perspective, a certain amount of information it can give you — but that's only part of the picture."
The data available only painted part of the picture, Mr White said.
The other pieces of the puzzle were driver feedback, on-board video and team dynamics.
"You are always working with incomplete information, so like the real skill of the job is it's not just a purely technical endeavour.
"I mean it is very technical, but it's like being good with people and being able to pull all kinds of synthesised, lots of really different types of information to get the result, which is high performance or winning races or whatever it is at the end of it."
He was proud to be representing New Zealand at a high level in motorsport.
"I'm proud to like be a Kiwi doing really high-end engineering and honestly some of the coolest racing championships in the world."
ella.jenkins@odt.co.nz
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

1News
2 hours ago
- 1News
Formula 1: Liam Lawson finishes 11th at Spanish GP
Kiwi Formula 1 driver Liam Lawson narrowly missed out on a points-scoring finish at a chaotic Spanish Grand Prix, finishing the race in 11th after having qualified 13th. After a weekend of consistently strong pace, the Racing Bulls driver looked poised to finish in the points, building on last week's career-best finish at the Monaco Grand Prix. But after Racing Bulls opted to not pit for a late safety car, Lawson was overtaken by Aston Martin's Fernando Alonso, on much faster tires. "From our side, it was a very strong race." said Lawson after the race. 'We just ended up in the wrong position. We missed the safety car line by half a second, and so everyone in front of us boxed and we got screwed. To have it that close after all the work we did in the race, it just sucks.' ADVERTISEMENT Lawson had several close calls on-track with Haas driver Oliver Bearman and Williams' Alex Albon during the Grand Prix but was found to not be at fault for incidents involving both drivers. The Kiwi will now turn his attention to the Canadian Grand Prix, with hopes to secure a second points finish of the season. A perfect weekend for McLaren McLaren pair Oscar Piastri and Lando Norris moved closer to making this Formula 1 season a simple question of which one of them will come out on top after finishing the Spanish Grand Prix one-two on Sunday. That sense of dominance was aided by a late-race collapse by Max Verstappen and his Red Bull team. Verstappen was bearing down on Norris until a late safety car led to him having slower tires. He was quickly passed by Charles Leclerc and George Russell before the defending champion made it much worse by colliding with Russell's Mercedes. The resulting 10-second penalty for Verstappen sent him plummeting down to a 10th-placed finish in Spain. Things got testy from there. ADVERTISEMENT Russell called the move 'deliberate" and said Verstappen set a bad example. Verstappen replied that 'next time I will bring a tissue.' The Spanish Grand Prix came to a chaotic finish after a safety car was deployed. (Source: Associated Press) Piastri won the race with poise from pole position and ended Verstappen's run of three consecutive wins at the Circuit de Barcelona-Catalunya. Piastri has 186 points, 10 more than Norris. Verstappen dropped to 49 points behind the leader. Where does that leave the title race with still a long way to go? Verstappen appears ready to focus on 2026 when the F1 rulebook will be rewritten — or for McLaren to mess up big time. 'I never said that I was in a championship fight,' Verstappen said. 'First of all, I think every race so far it's been tough. You know when they get their things right, they're unbeatable. And I think that's quite clear this season.' ADVERTISEMENT Breakthrough campaign for Piastri While Verstappen was in misery, Piastri was relishing another victory in a breakthrough campaign for the 24-year-old Australian who so far is handling the pressure of being the front-runner with aplomb. 'It has been a great year and this weekend has been exactly the kind of weekend I've been looking for,' said Piastri. 'It is a lot of fun winning races at the moment.' It was the third McLaren one-two of the season and the team's seventh win in nine races, with Piastri taking five of those victories. This was the first time in a decade that a driver other than Verstappen or Lewis Hamilton won the event held near Barcelona, whose future is in question with the addition of a race in Madrid next year. Oscar Piastri extends his championship lead over teammate Lando Norris. (Source: Associated Press) Norris recovers from a bad start ADVERTISEMENT Last year in Spain, Norris had started from pole only for Verstappen to jump past him on his way to winning. This time, Verstappen slipped past Norris to move from third to second after Turn 1. But Norris only had to wait 12 laps before he closed down on Verstappen who told his team that he had 'no grip' as he was sliding on his tires. Norris screamed past with the DRS boost on the straightaway to again put the orange cars in front. 'Oscar drove a very good race today, (I) didn't quite have the pace to match him but we gave it our best shot,' Norris said about finishing second. Leclerc was third as he again bettered Hamilton, his new Ferrari teammate. Another bad outing for Hamilton Hamilton had another difficult day for Ferrari, being told to pull over for a faster Leclerc early on and then being passed by Nico Hulkenberg of Sauber on the final laps. The seven-time world champion has yet to reach the podium in a grand prix since leaving Mercedes for the Italian team. ADVERTISEMENT Hamilton was visibly disappointed by the performance, saying his car was unbalanced. 'That was the worst race I have experienced, balance-wise," he told reporters. Great drive by Hulk Hulkenberg had the drive of the day as he moved up from a 15th-spot start to finish a season-best fifth, right ahead of Hamilton. "I saw Hulkenberg finished fifth, which is pretty impressive so well done to him,' Piastri said. Lawson's Racing Bulls teammate Isack Hadjar secured a seventh-place finish, snagging 6 more points for the team and bumping them up a place in the Constructor's Championship standings. Alpine's Pierre Gasly finished the race in an impressive eighth, and Fernando Alonso finally got in the points this season to thrill home fans with a ninth-placed finish for Aston Martin. Alonso's teammate Lance Stroll withdrew due to pain in his hand and wrist. ADVERTISEMENT Verstappen's teammate Yuki Tsunoda started from last place after a disastrous qualifying session for Red Bull's second driver and managed to finish 13th. Kimi Antonelli was in the points when his Mercedes appeared to have trouble and he ended up in the gravel, causing the late yellow flag and safety car. Next up is the Canadian GP in two weeks. Additional reporting by Associated Press

1News
2 hours ago
- 1News
In-form Billy Proctor wary of 'desperate' Moana Pasifika
In-form Hurricanes midfielder Billy Proctor, a man who will have attracted the attention of All Blacks head coach Scott Robertson this season, has displayed an appropriate lightness of touch when considering the visit of Moana Pasifika and former home-town hero Ardie Savea this weekend. Savea and his men arrive in Wellington for a final-round match on Saturday which will probably decide their season. Should the Blues beat the Waratahs at Eden Park in the afternoon, Moana Pasifika must beat the fourth-placed Hurricanes that evening to qualify for the playoffs for the first time. Proctor, the 26-year-old who made his Test debut last year and is the form Kiwi centre in Super Rugby, was today asked about former Hurricanes' captain Savea's return to the Cake Tin for the first time since joining Moana Pasifika. 'It will be awesome for him to come back to Wellington,' was Proctor's reply. 'It's his home town and I'm sure the fans will be excited to see him too. 'If you give them the momentum and let their big boys get a roll on, they're going to be hard to stop. We understand they're going to be pretty desperate and have an edge about them after last week. We know they're going to be physical and come down here and be willing to play and throw everything at us.' ADVERTISEMENT Moana Pasifika's collapse against the Chiefs in Hamilton at the weekend likely makes their final regular season match a must-win but, for all of Moana's breakout performances in 2025, the form book will heavily favour the home side. Their come-from-behind victory over the Chiefs in Wellington recently gave an indication of their grit and game-breaking ability and there were similar scenes in Brisbane at the weekend when they fought back to beat the Reds in an entertaining 31-27 victory. 'We've secured our spot in the playoffs and that's all you can ask for at this stage of the season,' Proctor said. 'It was our goal at the start of the year to be in the playoffs. 'I think, within this group, we always believed we had the ability to be one of the better teams in the competition.' Proctor's quiet confidence appears to be well placed. It's all on the line this weekend for Ardie Savea, the Moana Pasifika skipper and former Hurricane. (Source: Photosport) In halfback Cam Roigard and No.10 Ruben Love the Hurricanes have one of the form inside back combinations of the competition, with Peter Umaga-Jensen part of an extremely competent midfield operating outside a pack which includes Du'plessis Kirifi, a loose forward at the top of his game. ADVERTISEMENT After missing the first half of the season with an Achilles injury, Proctor has returned with a vengeance and will be putting pressure on Rieko Ioane for the black No.13 jersey in July. 'I'm pretty happy with where I'm at,' he said. 'It's been, what, four or five games? So I'm finding my feet and feeling pretty good. 'I'm just here to do my best for this team. That's all I can control and all I can worry about. 'Getting a taste of [the All Blacks] last year, it's definitely where I want to be – being in that environment and playing for the best team in New Zealand. I want to be playing international footy, but my focus is on here at the moment.' The Hurricanes, in fourth place on the table behind the Chiefs, Crusaders and Brumbies, cannot finish any higher but they can finish fifth if they lose and the Reds beat the Drua this weekend. Such is the Hurricanes' danger factor, the Crusaders will be hoping to beat the Brumbies in Canberra this weekend to avoid Proctor and his men in the quarter-final. A win for the Crusaders would put them into a quarter-final against the Reds – a far more benign opponent whom they've already beaten this season. ADVERTISEMENT That would pit the Hurricanes into a playoff against the Brumbies in Canberra – a place where they have already won this year.


Scoop
5 hours ago
- Scoop
Onecheq Rises As An All-in-One Online Retailer In New Zealand
Press Release – Onecheq The growth of the platform reflects a larger trend in the national retail landscape. According to NZ Posts latest Full Download report, online consumer spending reached $7.2 billion in 2024, with over 70 million parcels delivered nationwide. As New Zealand's e-commerce economy continues to set new records, local online retailer Onecheq is emerging as a significant force, steadily expanding its product categories to meet the evolving needs of Kiwi shoppers. The growth of the platform reflects a larger trend in the national retail landscape. According to NZ Post's latest Full Download report, online consumer spending reached $7.2 billion in 2024, with over 70 million parcels delivered nationwide. Among the top-performing sectors were electronics, home improvement and health products, all categories in which Onecheq has recently expanded. Onecheq started as a tech-focused retailer but now carries an extensive inventory that spans electronics, tools, homeware, health and beauty, outdoor gear and more. 'We're seeing strong demand from Kiwis who want the convenience of a single online destination for both high-quality products and local service,' says Kushal, spokesperson for Onecheq. 'Whether it's a smartwatch, a power drill, or skincare tools, people expect to get what they need quickly, with full transparency and support.' E-Commerce Trends Driving Onecheq's Growth Onecheq's range expansion is closely aligned with the broader trends transforming New Zealand's retail sector. According to Stats NZ (2024), 42% of Kiwi households now shop online for non-grocery goods, a significant rise from 32% in 2022. This shift reflects a growing demand for convenience, variety, and speed in the online shopping experience. Consumers are increasingly prioritising product diversity and local availability, along with clear return policies, GST-inclusive pricing and the reassurance of a New Zealand-based retail platform. In a market where shoppers are often forced to choose between slow international delivery or a limited domestic range, Onecheq is stepping in to fill that gap, offering a wide selection of products with the reliability and responsiveness that New Zealanders expect. 'Customers are looking for trusted, local alternatives to the global giants,' Kushal says. 'They want faster delivery, clear product listings and New Zealand-based warranty protection. That's where we've focused our attention.' A Retail Platform Built for NZ Shoppers Founded in Auckland in 2020, Onecheq's platform now features products across multiple verticals, including: Consumer electronics such as smartphones, tablets, wearables and gaming consoles DIY tools including drills, rotary kits, workbenches and hand tools Home and lifestyle items such as air fryers, lighting, furniture, decor and storage Health and beauty devices like massage guns, grooming kits and hair styling tools Outdoor and fitness gear, including fishing accessories and camping equipment Toys, hobbies and craft supplies, including art tools and LEGO Apparel, pet accessories and more This wide product offering positions Onecheq not just as a tech store but as a genuine multi-category retail site that competes with traditional department stores, while leveraging the convenience of fast, digital shopping. Innovation Plans Aligned With Global E-Commerce Trends Looking ahead, Onecheq is actively exploring a range of innovations that align with emerging global trends in online retail. Among the initiatives under consideration are enhanced product recommendation systems that use shopper behaviour and purchase history to tailor the browsing experience, as well as AI-powered customer support tools designed to improve response times and deliver more personalised service. The company is also developing content-driven shopping experiences, including curated product collections and educational buying guides to help customers make more informed choices. In addition, Onecheq is investigating eco-conscious packaging and fulfilment solutions aimed at reducing its environmental footprint. While some of these developments are still in progress, they reflect Onecheq's clear commitment to evolving with customer expectations and building a smarter, more sustainable online shopping platform for New Zealanders. 'We're studying what leading international e-commerce platforms are doing well, and finding ways to adapt those strategies for New Zealand,' Kushal adds. 'Our goal is to build something that feels world-class, but with a local heart.' Expanding Range Reflects Evolving Consumer Demand As online shopping habits in New Zealand continue to shift, Onecheq is adapting its product strategy to meet the changing expectations of modern consumers. Originally focused on consumer electronics, the retailer has significantly broadened its range to include DIY tools, homeware, lifestyle accessories, personal care devices and even pet supplies. This deliberate diversification allows Onecheq to better serve the growing number of shoppers who prefer to purchase across multiple categories from a single platform. 'We're constantly reviewing our catalogue to reflect what Kiwis are actually looking for,' says Kushal. 'The goal is to offer a curated but diverse range that lets customers find what they need, whether that's a set of headphones, a power tool, or a gift for their pet – all in one place.' By tracking demand trends and regularly updating its stock with relevant, seasonal and emerging products, Onecheq is positioning itself not just as a retailer, but as a responsive platform that evolves alongside its customer base. This agility has been central to the company's growth and continues to shape its expansion plans in 2025 and beyond. Why Onecheq Is Poised for Continued Growth With product categories expanding and customer satisfaction remaining a core priority, Onecheq is poised to grow its footprint even further in the coming years. The brand is already becoming a go-to name among shoppers looking for a trustworthy New Zealand-owned alternative to slow overseas sellers or impersonal mega-platforms. This type of local-first, all-in-one online retailer is proving to be exactly what the post-pandemic digital economy demands. With its combination of product variety, competitive pricing and a shopping experience tailored to Kiwi consumers, Onecheq is positioned to meet the needs of a growing segment of online shoppers. As the company continues to invest in service improvements and explore new innovations, its potential for further growth in New Zealand's evolving e-commerce landscape appears strong.