'Evaluation follows male model': Women in UAE's real estate sector discuss challenges, support from loved ones
In an industry traditionally dominated by men, women face unique set of challenges as they strive to carve out their place in the real estate sector. Balancing family responsibilities with professional ambitions often leads to difficult choices, as many find themselves navigating societal expectations while pursuing their careers. The struggle to achieve work-life balance remains a significant hurdle, particularly for those who are mothers.
Amira Sajwani, co-founder and COO of Amali Properties, shared her journey during a speech in 'She Pioneers' held by Dubai Land Department.
After the birth of her second daughter, she approached her father Hussain Sajwani, founder and CEO of Damac Properties, the Middle East's largest private real estate development company.
She expressed to him her desire to resign from her job due to the overwhelming pressures of managing both her family and her career. 'I have two daughters at home, and I can't balance between them and work and everything else.'
However, he gave her some advice that continues to inspire her: 'The children are small now, but in the future, they will see you as a role model, and they will strive to achieve their dreams just like you,' her father said.
Amira, who has made significant strides in a male-dominated industry, emphasised the challenges women face when trying to juggle family responsibilities with their professional aspirations.
Despite societal perceptions that real estate is a man's world, she remains undeterred, crediting her upbringing for her belief in equality and her drive to excel."I grew up in a household with three brothers, and my father treated us all the same," she explained.
This supportive environment instilled in her a sense of confidence, enabling her to navigate the complexities of the real estate market. "To those who say it's a male-dominated sector, I remind them that when purchasing a home, the decision often lies with the wife," Sajwani stated.
Dounia Fadi, Managing Director at eXp Dubai, echoes this sentiment, noting that Emirati women have made significant strides in the real estate field, but expatriates also take pride in the supportive environment the UAE offers. 'I have been here for 20 years, and if I hadn't been in Dubai, I wouldn't have reached where I am today,' she stated.
She emphasised the role of technology in empowering women to manage their responsibilities more effectively. "A woman can work from home, which makes it easier as a real estate agent and a mother."
She added: "Technology, especially in Dubai, is pioneering and has contributed significantly to the real estate sector. It's a major reason for the boom, especially affecting women positively. '
Dr Hanan Bin Khaluq, a pioneer in entrepreneurship, highlights the ongoing challenges women face in leadership roles. 'We have broken the glass ceiling, but there are still obstacles. Women in leadership positions often find that evaluation metrics still follow a male model,' she noted.
She encourages women to adopt a feminine model that serves society, advocating for the recognition of their contributions. 'When real estate projects and buildings are measured by how much happiness they bring to people rather than their height, that's when female leadership will prevail in the future of real estate,' she asserted.
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