Family-owned business brings rolled ice cream and Colombian coffee to Pueblo Walmart
Puebloans may not have heard of Cream N Bean yet, but the owner of the new ice cream and coffee shop inside Pueblo's Dillon Drive Walmart hopes to expand to many other Walmart Supercenters, starting with the one in Pueblo West.
Located at 4200 Dillon Drive on the grocery side of Walmart right next to the Academy Bank branch, Cream N Bean opened in February. The shop offers homemade rolled ice cream and Columbian coffee plus a variety of other beverages.
Cream N Bean Owner Joe Giovinazzo, his wife Stephanie, and their daughter and son-in-law Bailey and Roger Hines offer a different kind of ice cream and coffee shop where homemade ice cream is spread in a thin layer and then rolled on a cold plate 20 degrees below zero. The shop also offers its own blend of medium-roast coffee that is shipped directly from a farm in Colombia.
"We make the ice cream base in-house using our own recipe. It is made fresh every day and there are no preservatives so it is the healthiest way to eat ice cream," Joe Giovinazzo told the Chieftain.
The base ice cream is added to a cold plate and extra ingredients are "rolled" in like fresh strawberries, cherries, or bananas, while the customer watches the transformation. The result features curled-up spiral rolls of ice cream that are as artistic as they are tasty.
Pueblo's favorite treat so far is the strawberry cheesecake featuring fresh strawberries, cheesecake, vanilla ice cream and a graham cracker topping.
Other varieties include cookies and cream, Rootie Tootie, Rocky Road, S'mores and more. Each week the shop offers four new specials, or customers can create their own ice cream delight by choosing from ingredients on hand.
"We hope customers will check back to see the specials and continue to try different flavors. Business has been really good so far and we have several regulars," Joe Giovinzanno explained.
The biggest hurdle for the new business has been brand recognition, he said, plus those who spot the shop after waiting in line to check out their groceries may not have time to explore what's inside.
"Once they stop to try it, they keep coming back," he said.
The house blend coffee is offered in lattes, espresso, iced and other varieties, plus there are teas, slushes and lemonades available for those who aren't coffee drinkers.
The family plans to open its Cream N Bean inside the Pueblo West Walmart, 78 N. McCulloch, in May. The dream for the family is to one day see the Cream N Bean brand as plentiful inside Walmart stores as Starbucks is in Target stores, Giovinzanno said.
The Giovinzannos moved to Pueblo 1 1/2 years ago. They operated a similar rolled ice cream shop in Oklahoma but the location wasn't ideal.
"When I saw that Walmart had an opening I thought that would be a great location that has a lot of traffic. It took about eight months to get everything ironed out with Walmart," Giovinzanno said.
Hours are 10 a.m. to 8 p.m. daily. Find out more by visiting the Cream N Bean Facebook page.
More: Cactus Flower named back-to-back Slopper Tour champion in Pueblo
Chieftain reporter Tracy Harmon covers business news. She can be reached by email at tharmon@chieftain.com or via X at x.com/tracywumps. Support local news, subscribe to The Pueblo Chieftain at subscribe.chieftain.com.
This article originally appeared on The Pueblo Chieftain: Pueblo's new Cream N Bean shop offers rolled ice cream, coffee
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