The real heart of the Hobby at Fanatics Fest
NEW YORK, NEW YORK - JUNE 22: (L-R) Dana White, Kevin Hart, Michael Rubin, Matt Dennish, Justin Gaethje, and Tom Brady speak onstage during Fanatics Fest NYC 2025 at Javits Center on June 22, 2025 in New York City. (Photo byfor Fanatics)
Fanatics Fest is a whirlwind of viral moments and headline-grabbing announcements, but amidst the spectacle, it's easy to forget the backbone of any major card show: the dealers. These are the folks who live and breathe collectibles, the unsung heroes bringing the passion to the floor. The entrepreneurs who spend weeks if not months prepping their booths to give you, the buyer, a great experience. While WWE Superstars, and some regular fans , made grand entrances in the background, I took the opportunity to chat with some of these dedicated vendors, delving into their personal passions, their most cherished cards, and the art of the deal. Their insights paint a vivid picture of what truly drives the collecting world, a story of passion over profit.
Defining a Personal Collection: More Than Just Value
When asked to describe their personal collection (PC) in a single sentence, the responses from dealers were as diverse as the cards they sell. Some offered concise, one-word answers that spoke volumes. Ryan from Skybox Collectibles simply stated, "expensive," while Peter from Grand Slam Collectibles opted for "unique." These aren't just labels; they reflect the intensely personal nature of collecting. For many, a PC is a sprawling portfolio, impossible to pigeonhole, encompassing everything from vintage 1900s baseball cards to cutting-edge anime-inspired designs.
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Yet, others found clearer inspiration. Luke from Card Czar described his collection as "Tom Brady and a bunch of guys from his fantasy football teams." Duke from Graybo's Sports Cards listed his idols: "Larry Bird, Don Mattingly, and Derek Jeter." While their businesses thrive on acquiring valuable pieces across the board, their personal collections are often defined by a profound connection to the athletes and characters they admire. This distinction between business and personal passion is a recurring theme among dealers.
It's easy to assume a "grail" card must come with a hefty price tag, but for many collectors, sentiment trumps monetary value. I asked vendors about cards valued under $100 that they consider personal grails.
Tyler from Hot Corner shared a poignant story about a card he acquired of a friend who is a relief pitcher for the Pittsburgh Pirates. For Tyler, owning his friend's card was a "no-brainer," a truly surreal moment that, despite its modest market price, became an "invaluable staple" of his collection.
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Jake from Liquid Sports Cards spoke with enthusiasm about his love for Cincinnati sports, particularly the 90s Cincinnati Bearcat basketball teams. His ultimate hero from that era? Kenyon Martin, the number one overall pick in the 2000 NBA Draft. Jake holds many of Martin's cards, some even gifted to him by appreciative customers. These are the stories that truly highlight the unwavering passion that fuels collectors. While there's a definite business side to their operations, it's their profound love for the hobby that often manifests in these deeply personal and sentimental treasures.
The Art of the Deal: Patience, Persistence, and Personalities
Negotiation is an inherent part of the collectibles world, and I was curious about the longest haggling sessions these dealers had experienced.
Brendan from Bleecker Trading, who handles much of their email negotiations, revealed the extensive patience sometimes required. He's gone "back and forth with customers for months in a row" to finalize a deal, a testament to the dedication involved in securing high-value items.
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Aiden from Lil Pullman, on the other hand, describes himself as a more impatient negotiator. He claims to be able to gauge the direction of a negotiation within the first 7-10 minutes. "Either the customer wants the card or they don't so I don't usually go too much longer than 15 minutes back and forth," he explained. This highlights the varied approaches to business within the collecting community, where personality can often shape strategy.
Fanatics Fest truly offers something for every sporting interest, a genuine collector's dream event. Beyond the glitz and glamour, it's the dedicated dealers, with their unbelievable collections and palpable sense of community, who provide the real insight into the enduring appeal of this hobby. Their stories, from cherished personal collections to the art of the deal, consistently reinforce that at the heart of collecting, passion often trumps profit.
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