logo
PIF-backed Sanabil funds Middle East tech firm planning a Saudi IPO

PIF-backed Sanabil funds Middle East tech firm planning a Saudi IPO

Zawya28-04-2025

Sanabil Investments, a subsidiary of Saudi Arabia's Public Investment Fund, is partly funding Middle East tech firm iMENA Group's $135 million capital raise, which the company said was the first tranche of a planned IPO.
The funding round also drew investments from venture capital firm FJ Labs, and Saygin Yalcin, the founder and CEO of SellAnyCar, among other Saudi investors.
The capital raise comprises a private placement and in-kind contributions, with iMENA allotting the funds to increase its shareholding in several digital marketplaces, including OpenSooq, SellAnyCar, and ride-sharing service Jeeny.
The funding will also 'drive vertical and geographic expansion,' iMENA said.
As part of the capital raise, iMENA said it has now restructured into a Saudi Closed Joint Stock Company (CJSC) under the name of iMENA Holding, with Yalcin joining the company's board and management committee.
Al Rajhi Capital acted as financial advisor on the private placement.
Founded in 2012, iMENA has operations in Saudi Arabia, UAE, Jordan, Oman, Kuwait, and the broader Middle East region.
(Writing by Bindu Rai, editing by Seban Scaria)

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Game on: How Saudi is ‘poised to be a major driving force' in gaming
Game on: How Saudi is ‘poised to be a major driving force' in gaming

Campaign ME

time10 hours ago

  • Campaign ME

Game on: How Saudi is ‘poised to be a major driving force' in gaming

While the gaming industry feels incredibly fresh and cutting-edge, it is easy to forget its origins stretch back further than the 1972 launch of the Magnavox Odyssey, a product often cited as the first home-gaming console. It's been an incredible half-century of video game development since, and yet there is no better time to be involved in the field. The industry now stands at the threshold of an exhilarating future. Thanks to significant advances in technology and artificial intelligence, tomorrow's gaming will be defined by more immersive experiences, expanded content and greater social connectivity. It's no exaggeration to say the coming years will push the boundaries of what is possible – not only within gaming, but across a range of tangential industries – and Saudi Arabia is poised to be a major driving force. First, some context. The global gaming market is huge, valued at $178bn in 2024. This is almost three times larger than the movie box office and music industries combined, which are valued at $30.5bn and $29.6bn respectively. The market is experiencing robust growth, with its value projected to rise to $198bn by 2027. Of course, sustained growth translates into opportunities for developers, designers, imagineers, esports organisers and players across the world. And here in Saudi Arabia, gaming is rapidly evolving from a popular pastime into a national priority and strategic economic pillar. An estimated two thirds of the Saudi population – about 25 million people – enjoy gaming. Initiatives such as the Esports World Cup, which will be held in Riyadh over seven weeks in the summer this year, and the first ever Olympic Esports Games, which will be hosted in the Saudi capital in 2027, will further boost the Kingdom's gaming industry. While this presents a massive long-term opportunity for Saudi Arabia, it also presents a mid-term challenge. Currently, more than 90 per cent of the money spent on games by young Saudis makes its way into the pockets of overseas game developers and publishers. As most games are developed abroad, the majority of consumer spend flows internationally to those respective firms. Economists have a term for this outflow of capital – 'economic leakage' – and it positions Saudi Arabia as a net importer rather than a net exporter of games, despite its massive consumer market. ''The most rewarding aspect of our work is witnessing young gaming developers forge meaningful connections with their peers and mentors.' It's no surprise, then, that developing the local gaming industry is a priority for the Kingdom. This is where NEOM – the Public Investment Fund (PIF)-backed giga-project located in the northwest of the country – comes in. As a core contributor to the Kingdom's National Gaming and Esports Strategy, under Saudi Vision 2030, the gaming division at NEOM is playing a crucial role in nurturing the first generation of Saudi game developers. NEOM's gaming initiatives include the Game Dev Challenge, a recurring three-month high school programme which teaches 15- to 17-year-olds about the industry and the tools used in game development, offering them the chance to win a physical game development lab for their school. 'She Jams' is an international game development hackathon which encourages young women to form teams and develop game prototypes. These two initiatives drive career interest, feed into relevant higher education programmes, promote connectivity and ultimately spark the formation of game development teams. This is where NEOM's accelerator programme, 'Level Up,' makes its mark, providing pre-seed funding and ongoing mentorship from industry veterans to game development start-ups. The Level Up accelerator has so far supported 23 Saudi gaming studios, invested in 10, and is already notching up a range of accolades within its portfolio. For example, in December 2024, Fahy Studio made history as the first Saudi gaming startup to secure an international publishing deal, which was signed with UK-based publisher Kwalee. More recently, on 8 May this year, Majestic Mind Games secured the MENA Games Industry Award for 'Best Games Startup.' This success marked the second year running that a 'Level Up' startup has taken the number one spot, with Starvania setting the standard in 2024. But it's not just the wins that count. The most rewarding aspect of our work is witnessing young gaming developers forge meaningful connections with their peers and mentors. We're seeing first-hand that gaming can be a transformative force, fostering a happy and connected society. This is not just a lofty ideal; it is the bedrock of economic growth and a core pillar of Saudi Vision 2030. It is immensely fulfilling to be part of this thriving global industry, right here in Saudi Arabia, at this transformative time. Just as the Magnavox Odyssey once captivated the world, we anticipate a future where groundbreaking games labeled 'Made in Saudi' will generate similar excitement, born from the ecosystem of talent we are nurturing. By Toby Evan-Jones, Gaming Executive Director, NEOM

Stake Launches First Real Estate Development Fund in Saudi Arabia
Stake Launches First Real Estate Development Fund in Saudi Arabia

Fintech News ME

timea day ago

  • Fintech News ME

Stake Launches First Real Estate Development Fund in Saudi Arabia

Stake, a real estate investment platform based in Dubai and Riyadh, has launched its first private real estate development fund in Saudi Arabia. The fund is located in Riyadh's Al Malqa district, near major commercial and government zones including the King Abdullah Financial District and the Diplomatic Quarter. It is fully Shariah-compliant and open to both local and international investors, with a minimum investment of SAR 500. This development is part of Stake's broader regional expansion following its entry into the Saudi market in early 2024. The platform became the first regulated by Saudi Arabia's Capital Market Authority (CMA) to offer non-Saudi investors access to the Kingdom's real estate sector. Within five months of launching in the country, Stake introduced three private real estate funds, attracting over SAR 135 million in foreign direct investment from investors in more than 70 countries. Backed by entities including Tharwat for Wealth Management, Rasaf Investment, and Mawan Real Estate, the new Riyadh-based fund positions Stake as a key player in supporting Saudi Arabia's Vision 2030 agenda to diversify its economy and expand foreign participation in real estate. The fund launch comes as Stake also surpasses AED 1 billion in real estate transactions since its launch in 2021. The platform has facilitated over 250,000 individual investments across more than 420 properties, primarily in Dubai, with a user base of over one million individuals across 170 countries.

Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent
Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

Broadcast Pro

timea day ago

  • Broadcast Pro

Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

The move comes amid significant industry momentum in the MENA region, which recorded a 22.8% rise in recorded music revenues in 2024, according to the IFPI Global Music Report 2025. Sony Music Middle East has announced a strategic alliance with Saudi-based entertainment company LuxuryKSA, aimed at nurturing and promoting Saudi Arabian music talent. The partnership strengthens Sony Music's regional presence and aligns with its long-term vision to grow Khaliji pop artists across the Middle East and on the global stage. The announcement comes amid a boom in the region's music industry. The Middle East and North Africa (MENA) has emerged as the fastest-growing music market globally for the second time in three years, registering a 22.8% increase in recorded music revenues in 2024, according to the IFPI Global Music Report 2025. LuxuryKSA, headquartered in Riyadh, has carved a strong reputation in the local industry, developing artists like Ayed Youssef and Sultan Al Murshed for mainstream success. Ayed, who has garnered more than 500m views across digital platforms and received the 'Favorite Artist' award at the Joy Awards in both 2024 and 2025, recently topped the IFPI MENA charts with his single Tala'et Abeh. He currently has seven tracks charting in Saudi Arabia's IFPI listings. Sultan, another rising star discovered and nurtured by LuxuryKSA, has also made a mark in just three years, with several hit releases and his 2025 album entering the IFPI charts. Commenting on the collaboration, HRH Prince Khaled Bin Mansour Bin Saud Bin Abdulaziz, Chairman of LuxuryKSA, said: 'Partnering with Sony Music isn't just a milestone; it's a powerful evolution for an already vibrant Saudi music scene. As a leading force in the market, we are dedicated to amplifying our exceptional local artists who reflect our rich heritage. Together, we will elevate their voices on regional and global stages and redefine the future of entertainment.' Shridhar Subramaniam, President for Asia and Middle East, Sony Music, added: 'The Middle East is a priority market for us, with Saudi Arabia at the centre of a cultural and creative transformation. Our partnership with LuxuryKSA is part of a broader strategy to deepen our roots in the region, champion local voices, and support sustained artist development. As the music industry in MENA continues to grow at pace, we are committed to working with partners to shape its future and bring the richness of the region's music to a global audience.' Rami Mohsen, Managing Director for Middle East, Sony Music, stated: 'LuxuryKSA is renowned for nurturing Saudi talent and positioning them on a regional and global scale. Through this partnership, we're working on building a talent incubator with LuxuryKSA in Saudi Arabia, designed to nurture and develop the next generation of stars. With artists' creativity our utmost priority, this partnership strengthens our local presence in Saudi Arabia and expands opportunities for our artists in a culturally rich and diverse region.' Ayed Youssef commented: 'I'm thrilled about this partnership with Sony Music and LuxuryKSA! It's an amazing chance to bring Khaliji pop to new fans everywhere. I can't wait to share my music and connect with people while staying true to my roots.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store