I asked Chat GPT how to save horse racing – this is what it told me
I hate memorial services. The idea that one can celebrate something wonderful that has gone is anathema to me.
But I felt privileged to be in St Bride's Church in Fleet Street last week to hear about the extraordinary life of Joe Saumarez Smith, the former chairman of the British Horseracing Authority.
Trainer John Gosden's rigorously edited rendition of An Equestrian's Prayer hit the spot:
'Dear God in heaven,
Give me strength to guide my horse,
Make my hands soft and my head clear...'
Joe's head was clear right up to the end. Only days before he died he was texting executives at the BHA to highlight how Artificial Intelligence can help horse racing.
So when Great British Racing announced a new £3.62 million advertising campaign the next day, I followed Joe's prompting and asked ChatGPT how it would spend that money.
The GBR campaign will be aimed at 'people who have never had a relationship with racing but are open to it' and 'casual fans who have either lapsed or are attending only once a year'. I would imagine readers of this column are more likely to fall into the latter category.
So with the same guiding principles, I set the brains at ChatGPT to work. And in approximately three seconds I had a very impressive-looking campaign mapped out. Worth a hundred thousand pounds of any client's money in the old days, although it didn't include a boozy lunch in Langan's Brasserie on expenses. But is it genius or is it all fur coat and no knickers?
There are 10 main categories of action, which is a slightly suspicious round number, if you ask me.
'Create engaging content' such as 'educational resources', which I think is another way of saying make an idiot's guide, is its first suggestion. That sounds like old hat but 'behind-the-scenes' video content feels as if it could be a YouTube hit as long as it does not just trot out the usual suspects. The best stories in racing are the lives of the people who look after the horses.
The second suggestion is that racing should create challenges and contests for participants, who may be fans one day, to play on Instagram and TikTok. And that for me is the knockout idea, as long as it incorporates data creation and interpretation.
I have been involved in an idea to create a Virtual horse racing game that could have garnered millions of online horse racing fans. But like so many of these projects, it has fallen by the wayside.
And more's the shame. There have been other attempts to recreate what it is like to own and train racehorses, and make decisions that carry real jeopardy, but nothing of any substance.
A rather less original suggestion is that racing should enter into 'influencer partnerships', but its lack of originality is not to say that it is a bad idea. If it works for big retail brands it can work for racing.
However, imagine the Jockey Club, for example, trying to justify paying hundreds of thousands of pounds to someone like Bella Poarch or Addison Rae? The chances are you have never even heard of them. Nor had I, but according to ChatGPT they are the most popular influencers of 21-year-olds in the UK. Although that can change rapidly! As can your job as CEO of the Jockey Club after you have handed them the money.
There are other smart suggestions such as collaborating with other sports and brands. Ascot has shown how well that works with international insurance group Howden when it comes to getting bums on seats at Christmas.
But the only other idea that did not sound as if it had come out of a second-rate marketing agency was to 'leverage technology', particularly 'augmented reality experiences'.
Racing needs to invest heavily in augmented reality. So few people are lucky enough to ride a horse in a race, so the sport needs to spend big on technology that allows fans to understand what it feels like. Golf has done that, Formula 1 likewise.
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Daily Mail
32 minutes ago
- Daily Mail
How DOES Elizabeth Hurley look so good at 60? Secrets behind the actress's eternal youth as she shows off her 'birthday suit' in sultry snap
In the 1990s, a new era of It Girl took the social scene by storm - with Elizabeth Hurley emerging as Queen Bee. With hunky star Hugh Grant on her arm at the hottest parties in town and starring in one of the biggest comedies of the decade, the Basingstoke-born brunette bombshell dazzled audiences with her beauty - and 30 years on, she's still stunning on every red carpet. Hurley has rarely been off screens since the nineties, racking up acting credits over the years including in teen drama Gossip Girl in 2012 - but despite three decades in the spotlight, she appears not to have aged at all. After 'hard launching' her relationship with Billy Ray Cyrus in April, many fans were left gobsmacked at how young the actress looks - even after turning 60 on Tuesday and celebrating the milestone by posing completely nude outside in a meadow. Experts believe a cocktail of good skincare, well-maintained hair and a glamorous wardrobe has taken years off her appearance, as she exudes confidence and style prowess. One of the products that she swears by is moisturiser, previously admitting to Women & Home magazine that she applies it to her face and neck multiple times throughout the day. 'The one thing I swear by is moisturiser – and lots of it,' she told the outlet. 'I'll moisturise my face about six times a day and my neck about 10 times a day.' One of Hurley's favourite products is Estée Lauder's Advance Night Repair serum, £55, which she has been using for the past 30 years, ever since she became a spokesperson for the beauty brand in the 90s. However, despite Hurley not admitting to having any work done, the beauty experts suspect that the star may have had some minor tweakments to help elevate and preserve her strikingly good looks. Laura Kay, beauty expert and Founder of Laura Kay London told MailOnline: 'While she's certainly managed to keep a youthful appearance by staying active and paying attention to her diet and lifestyle, there are definitely hints that she's had a bit of 'tweakment' work done. 'Looking a bit closer, there are subtle signs she might have had light Botox treatments and a bit of filler, to restore some volume in her face. I'd also guess she's had some skin boosters or injectable hydrators to keep everything looking fresh and hydrated.' In an interview with the Sunday Times in 2021, Hurley was asked whether she was a fan of plastic surgery to which she said: 'No! I don't think it makes you look younger, I think it just makes you look like you've got filler. It's not my cup of tea.' Because of Hurley's dislike of unnatural cosmetic work, Dr Ellie Sateei says that Hurley would have likely gone for a low-key treatment. She said: 'Tweakments are all about subtle refinements, so think of tiny adjustments that enhance your features without making it obvious you've had anything done. 'For Liz, this likely means low-dose botulinum toxin to soften fine lines around her eyes and forehead, keeping her expressions natural and relaxed. She probably avoids over-relaxing the muscles, which helps her maintain that lively, approachable look.' Aesthetician Dr Ed Robinson suspects that Hurley may have had the 'occasional preventative Botox to reduce the formation of fine lines and lift the eyebrows'. Dr Barbara Kubicka of Clinicbe says that the actress' skin has 'shown signs of excellent collagen maintenance'. This could be down to remedies that stimulate the skin's own rejuvenation such as gentle radiofrequency, microneedling with platelet-rich plasma (PRP), or even bioremodelling injectables like Profhilo. Dr Kubicka says Hurley's lifestyle choices, such as using sun protection, prioritising hydration and using a simple skincare routine rich in retinoids, vitamin C and peptides, will have helped her skin remain dewy just like that of a 25-year-old. But one of the best beauty tips that Hurley has learnt over the years is allowing the skin to breathe by getting lots of fresh air. She previously told Harper's Bazaar: 'My grandmother had beautiful skin and she believed that fresh air was imperative. I never sleep with the heating on in my room and always have the window wide open - even if it's snowing.' The former girlfriend of Hugh Grant is also rarely seen without her signature smoky eye makeup, which adds to her youthful aura. Black kohl liner, shimmery grey eye shadow, light pink lip gloss and pink blush are Hurley's look of choice, mixing old-school Hollywood glamour with a slight edge. Ms Kay believes this look can bring a touch of radiance and make you look fresh-faced - even at 60 years old. She said: 'Liz is definitely not shy of makeup which makes her look younger - her signature look focuses on her eyes, with a smoky, smouldering style that she's stuck with for years. Her hair is usually done in soft waves, which really completes the look. And she loves a glossy lip to finish everything off.' Hurley has previously told You Magazine that she always curls her lashes and will often carry a Bobbi Brown Blush and lip gloss in her handbag to touch up throughout the day when she's on the go. While it is generally thought that sleeping in your eye makeup is bad for your skin health, controversially, Hurley admits to doing it 'quite often'. She told the magazine: 'Quite often I'll leave some of my eye make-up on if I think my eyelashes can last another day. I'll clean my face and apply serum and moisturiser but leave the eyes. It looks fabulous the next day – and you're ready in five seconds.' Ever since rising to fame, Hurley has always maintained her wavy chocolate mane, often playing the mysterious brunette bombshell in her acting roles. Although, like many 60-year-olds, Liz may have more than a few grey hairs creeping through, she's not letting those silver strands flow freely quite yet. Instead, she has caramel blonde highlights intertwined with her darker strands, a technique used by hairdressers to help frame the face. Tina Farey, editorial director at RUSH Hair said: 'Her chocolate brown base has golden highlights blended throughout which adds to her youthful and ultra-elegant appearance. 'The placement of the lighter pieces is crucial to achieve a more voluminous look, with the focus being on the top of her hair and framing her face, which amps up the dimension and movement.' Ms Farey says that Hurley choosing to wear her hair in her signature 'bombshell' loose waves helps give the illusion of thicker hair. She added: 'With a triangular face shape, her sharp jawline and gorgeous high cheekbones are her most defining features - this pairs beautifully with her long, luscious locks.' In her late teens and early twenties Hurley sported bleach blonde hair and several piercings after the height of the punk era in the 70s (pictured in 1983) Liz Hurley, who would have been around 18 years old in this picture, also donned brown spiky tresses during her punk phase (pictured in 1983) This is a far cry from her late teens and early twenties in the 80s where Hurley sported bleach blonde spiky hair and several piercings after the height of the punk era in the 70s. But her style and tastes changed in 1983 when the star left her hometown of Basingstoke for London and got her first break at 21, having been plucked from obscurity to tour West Asia in The Man Most Likely To theatre show. It was from there she began to develop her taste for luxury hotels and perfected the image of a Sloaney girl from Kensington, polishing up her appearance to match. Celebrity colourist Josh Wood told the Telegraph that Hurley has been tactical with which shades of brown that she has chosen. He said: 'Keeping those greys away can be a real chore, but adding a few very fine micro lights near the root and broader beach lights near the face, plus choosing a base colour that is natural and a shade or two lighter than one's own original colour is key to a flattering effect.' Hurley has previously admitted to Harper's Bazaar that she often uses Aveda and Origins hair products because they 'smell gorgeous', adding: 'I trust them to use good ingredients.' 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Daily Mail
39 minutes ago
- Daily Mail
EXCLUSIVE The women who were too much for Jeremy Clarkson: The aunt-and-niece duo who sneered at his Farmer's Dog pub enjoy the high life in the Cotswolds after parting company with TV star over THOSE umbrellas
They faced a backlash from viewers after Jeremy Clarkson hired them to help him through the chaos of getting his Cotswolds pub the Farmer's Dog up and running. Loyal fans of the TV presenter were not impressed with the efforts of well-to-do entrepreneurs Sue and Rachel Hawkins who were branded 'snobby' and 'rude' after a series of clashes with the star. The pub transformer duo - who appeared in the final episodes of the latest series of Clarkson's Farm - ended up quitting the project just 48 hours after the grand opening of the country hostelry. That appeared to rattle viewers even more with accusations Sue and her niece Rachel had 'jumped ship' when 'the going got tough' while one went as far as accusing them of being an 'awful pair of individuals'. Rachel, 40, had pointed out the pub formerly known as The Windmill was 'not fit for purpose' with 'too many issues to run a successful business' that included 'failing water, no toilets, no gas, leaking roofs, and struggling staff'. While admitting he was battling to overcome 'massive, massive struggles, Clarkson's biggest bone of contention with the high spending pair seemed to be the cost of three massive umbrellas to cover his terrace which, along with lighting and heating, would set him back a staggering £40,000. Despite their sudden exit, Sue and Rachel are unlikely to be spending much time drowning their sorrows, MailOnline can reveal. The hospitality entrepreneurs are very familiar with the quaint Cotswolds pub scene and are well known in the area for revamping and bringing new life to struggling establishments. And while Sue, 58, prefers to stay out of the limelight, Rachel, 40, is happy to share insights into her lavish life amid the growing list of A-list celebrities settling in the area. Rachel is well-established within the Cotswolds horse racing fraternity along with her long-term partner former National Hunt jockey Will Kennedy, 43. She frequently uses social media to show off her array of glitzy outfits at leading high society events of 'the social season' including Royal Ascot, The Derby and the Cheltenham festival, her favourite race meeting. Such is her passion for the finer things in life, Rachel has also run a company hiring out 'exquisite' hand-crafted British hats for ladies attending events ranging from Henley Royal Regatta to Glorious Goodwood and Buckingham Palace garden parties. She is said to have started the business 'as an extension of her own personal hat collection'. One of her most recent social media posts shows she has also teamed up with ITV racing stylist Sarah Kate Byrne. The stylist hailed Rachel as her 'beautiful sidekick' as she announced she was to curate the Good Clothes Show at Chelsea Town Hall earlier this month. Sarah Kate - who has styled presenter Francesca Cumani's outfits since 2017 - has also described Rachel as an 'effervescent blonde'. Rachel's appearances at leading race meetings have certainly not gone unnoticed. In 2015 she landed a trip-of-a-lifetime for the dazzling blue and white outfit she was wearing at that year's Goodwood Festival. Rachel Hawkins featured among the supporting cast of the latest series of Clarkson's Farm after being hired by the TV star to provide expert advice Her prize for winning the 'best dressed' contest was a holiday for two in Cape Town with a VIP day out at the races. As Irish-born Will - who had more than 450 winners in a 25 years career before retiring in 2023 - was busy racing, Sue accompanied her on the trip. Rachel later told how she was 'so excited' by her experience after meeting up with England cricketer Jonny Bairstow who she said 'is a friend of mine' and was there with his mother and sister. She ended up 'a table behind' cricket legend Ian Botham while she also got to rub shoulders with the late sporting icons Eddie Jordan and Lester Piggott. She said afterwards: 'We were looked after like royalty.' Last week MailOnline told how Rachel is set to make a tidy profit after putting her detached period country home for £2.8 million country home up for sale in a raffle. She bought the property - which is nestled in the heart of Stow-on-the-Wold in Gloucestershire - for £750,000 in November 2015. For as little as £10, entrants are being offered the chance to win the six bedroom house, which is crafted from classic Cotswold stone, and comes complete with stylish furniture. Organisers of the draw, Raffle House, promised the lucky winner of the competition would be able to have their own 'dream hom'e in an area where 'so many celebrities had chosen to live'. Alongside the original Chipping Norton set of the likes of Clarkson and David Cameron, more recent residents have included David Beckham, Ellen DeGeneres and superstar DJ Calvin Harris and his TV presenter wife Vick Hope. Kate Moss, Stella McCartney and Prue Leith also have homes in the Cotswolds while Beyonce and Jay-Z are also reportedly considering relocating to the area. Rachel and Irish-born Will lived there for a number of years with their five dogs. The purchase was made after Rachel and Sue bought a failing pub in the market town called the Bell Inn for just below its asking price of £350,000. They immediately began work on a £200,000 renovation and Sue once told how they were sprucing up the pub which needed 'new roofing, drainage, plumbing and electrics' by giving it 'the 'wow' factor' and turning it into 'a sea of caramel, leather, tweed and velvet'. The Bell became popular with jockeys and trainers who would entertain racehorse owners there and went on to scoop the prize of the nation's best turnaround pub at the Great British Pub Awards 2014. The pair went on to open up a bed and breakfast in the town and the following year they sold the properties with 13 'boutique style bedrooms' between them to brewing giants Young's for a 'seven figure sum'. The pair had previously transformed seven properties together including converting a 400-year-old building in Stratford-upon-Avon, which had previously been used as a dental practice, into a small hotel. Rachel has told how she was working as a 16-year-old bistro restaurant when she first teamed up with Sue who had began revamping businesses starting with a small fish restaurant in the 1990's. She first went to work for her aunt at the Fox & Goose pub in Armscote, Warwickshire, which Sue had turned into 'a stylish foodie venue' before selling it a year or so later. Sue once said she couldn't 'necessarily turn' businesses into 'a gold mine' but that she knew 'the takings and certainly the morale of the staff could be increased relatively simply and quickly'. As they got up and running they operated together on 'a 50-50' basis with Sue concentrating on 'design and set up' while Rachel 'took over operations'. Sue, whose father worked 'in the world of sales and marketing' says she was born in the inner-city area of Sparkhill in Birmingham, and once told how she started out selling timeshare apartments in Tenerife. But realising she wasn't going to make much money she quickly switched to selling her own t-shirts to fed-up tourists saying: 'Shove off - I don't want a timeshare!' In an interview with Warwickshire Life magazine she said: 'They sold like hotcakes. I took them round the swimming pools and bars and people were falling over themselves to buy them.' She was described in the article as 'an award-winning business woman whose motto could be 'no fun - no point'. Sue said that while she 'was very single-minded' she was 'always game for a laugh' adding: 'I couldn't see the point of something I didn't enjoy doing. 'I just enjoy life and I enjoy what I do. Admittedly I have had to be very determined at times but I never let that stop me from having a laugh, that's just the way I am.' Sue told how she 'travelled and worked her way around most parts of the globe over a six year spell' before returning to the UK and taking on jobs in London in pubs, bars. She began managing a restaurant in Stratford after the person the owners offered the job to pulled out the night before they were due to start. Sue told how she quickly settled into the role and it was not long before she was looking around for a place to run herself despite being short of money. She said she came up with a 'brilliant plan' - which may have also proved to be the inspiration for Rachel's raffle sale. Sue was selling a one bedroomed house in the medieval market town - and instead marketed it to buyers as 'a complete change of lifestyle.' She produced hundreds of flyers revealing along with the house she was 'throwing in' a soft top Volkswagen Golf and a crate of champagne'. Sue told how the property 'sold it in no time' and used the money to buy a Grade II-listed pub which, after a 'top-to-toe refurbishment' she reopened as Bar Humbug. After three years, the brewery made 'an offer she couldn't refuse' and once again Sue was on the lookout for new premises. She decided that her business strategy would be to overhaul a pub then put it up for sale once it was up and running - for the right price. She said: 'I love refurbishing the places, designing how they should look, working out what interior design fits with the structure of the place. 'It's what I do. I love doing it and can't imagine doing anything else.' And it appears, despite the disapproval of viewers, there's no hard feelings between Clarkson and his consultants over those umbrellas. On Tuesday, he posted a photo of the three huge umbrellas which now cover the decking at the back of the pub on Instagram saying: 'Turns out Sue and Rachel had a point. The Farmer's Dog did need big umbrellas after all!!' In response, Rachel shared Clarkson's photo on her own Instagram and replied: 'And behold... the exact 40k umbrellas that have been the topic of so much discussion. 'Not blocking the view and providing a year round weather solution with heating and lighting in order that 75 guests can dine comfortably on the terrace all year round … seems like 40k well spent?'
Daily Mail
an hour ago
- Daily Mail
EXCLUSIVE Taron Egerton is back on the market! Rocketman star looking for love on celeb dating app Raya after seemingly splitting from Marvel girlfriend
Taron Egerton appeared to have found love at the end of last year with a Marvel star but it appears he is back on the market. The Rocketman star, 35, has been spotted looking for love on celebrity dating app Raya after relocating to Los Angeles. Back in December, it was revealed Taron had been secretly dating actress Chloe Bennett for several months with the pair enjoying dates in the UK and US. But the emergence of his profile on Raya - in pictures seen by MailOnline - suggests the pair have called it quits, just months after making it official. The Welsh actor's profile said that he was visiting London but resides in LA, and he tagged the track Lou's Tune by DARGZ. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. MailOnline has approached representatives for Taron for comment. In December, Taron was seen enjoying a romantic stroll with Chloe in N ew York City, just days after the pair confirmed their romance. The pair wrapped up from the winter chill as they took in the sights of the Big Apple. Taron wore a dark cardigan over a casual black ensemble which he teamed with a pair of comfortable beige high top trainers. Meanwhile Chloe, who's best known for her role in Agents of S.H.I.E.L.D, opted for a long brown coat and jeans. The stunner completed the look with a knitted beanie while styling her long high-lighted tresses in loose waves. The week before, the couple were spotted for the first time together as they once again strolled though the streets of New York before stopping in a cafe for a kiss. An insider said last year of his relationship with Chloe: 'Taron has had a turbulent few years but things are much better with Chloe in the picture. 'They met in the US and went on a string of dates here before deciding to take a trip to the UK together. 'He showed her some of his favourite spots and they managed to fly under the radar, which was convenient because they're both super-private people. 'They are busy and taking it slowly, but from what they've been telling friends, it is going really well.' The last time Taron reportedly joined celebrity dating app was after his split from is long-term girlfriend Emily Thomas in April 2022. Following their split, Taron deleted all traces of the assistant director from his Instagram profile at the time. At the time sources close to the star claimed their relationship became 'strained' due to their busy schedules. An insider told The Sun back in April 2022: 'Taron and Emily have both been really busy for the past year and it put a lot of pressure on their relationship. 'They have separated and it hasn't been easy for either of them. He is taking some time for himself now but he is open to meeting someone else soon. 'He has been putting himself out there on Raya in the hopes he can ease himself back into dating.' Emily has worked on blockbuster movies including the likes of Captain America: The Winter Soldier, Wonder Woman and Justice League. He previously split with Emily in 2018 before confirming they had reconciled at the pre-BAFTA Filmmakers Dinner four months later. In November of that year, the Robin Hood actor dropped the bombshell he had split from Emily after two years together. Taron insisted he was ' reinventing' himself in the wake of the break-up as he shaved his head to play Sir Elton John in the biopic Rocketman. He claimed shaving his head had a 'cathartic' impact to change the way he looked following his split. He said: 'I found it quite liberating because I just finished the Elton John thing and had this awful hair. So, I shaved my hair cos they had thinned it right out and given me this bald patch. 'It was very cathartic and also, not to put a downer on things, I split up with my girlfriend not long ago and it weirdly felt a bit like reinvention… to sort of change the way I look.'
