Why is Dubai's DAMAC brand featuring on Chelsea FC shirts for the 24/25 season?
Dubai-headquartered real estate developer DAMAC Properties has revealed a long-term global partnership with Chelsea Football Club.
As part of the partnership, ultra-modern football-themed branded residences called Chelsea Residences by DAMAC are being designed and launched in partnership with Chelsea FC in Dubai.
To celebrate the launch of the first-ever Chelsea football club branded residences, DAMAC Properties will feature on Chelsea FC men's and women's shirts for the remainder of the 24/25 season, with its debut at the men's UEFA Conference league semi-final fixture against Djurgården this Thursday, May 1, 2025.
Amira Sajwani, Managing Director of Sales and Development of DAMAC Properties, said, 'This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.'
The new development will be built with Chelsea Football Club's famous brand woven into the fabric, from its concierge service to its high-performance spaces.
The branded residences will aim to reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.
Jason Gannon, President and COO of Chelsea Football Club, said, 'DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first of its kind branded Chelsea FC residence in Dubai.'
Gannon added, 'With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage. We can't wait to see Chelsea Residences take its place in the Dubai skyline.'
Located in Dubai's newest beachfront address, Maritime City, Chelsea Residences by DAMAC is a unique project that will consist of more than 1,400 residential units.
Each residence will have incredible seafront views along with access to the exclusive Chelsea-branded amenities that place health, fitness and wellbeing at the heart of its offering.
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