Mulberry's new campaign shines spotlight on its manufacturing
Mulberry 's latest campaign rejects exotic locations and fantasy scenarios and instead focuses on something at the heart of the British brand — its leathercraft and artistry in a campaign featuring supermodel Erin O'Connor with artist and emerging talent Kesewa Aboah.
It was shot at The Rookery, one of Mulberry's two carbon-neutral Somerset factories, and takes a closer look at the people, places, and processes involved in making each bag.
The campaign was shot by the photographer Felix Cooper and styled by Harry Lambert. It features the new Suede Tote, a casual, everyday bag that comes in regular and large sizes and features a discreet, debossed Mulberry Tree logo, a 'playful, recognisable motif' that's 'back again after a few years away'.
Elsewhere, the Amberley – first launched in 2017 –evolves with a new, larger Top Handle silhouette, which highlights the classic, equestrian-inspired Rider's Lock and comes in a Night Sky Croc texture.
Core Mulberry styles return in full force across the campaign, including the brand's Bayswater in Blossom Pink; the Mini Islington Bucket in Oak and new-season Orchid Bloom; and the relaxed Mini Soft Bayswater – a minimalist update to the Bayswater – in Chalk.
There are also restored pre-owned pieces including an archive Small Amberley Satchel to round off the offering.
Accompanying the campaign is a behind-the-scenes, documentary-style photo series shot by Paola Ristoldo that 'offers an intimate look at the craftspeople… plus the everyday trinkets and treasures that mean so much to them'.
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