22-05-2025
Snack brand drives tank through 13-foot 'wall'
Snack brand drives tank through 13-foot 'wall'
Grenade pulled off the stunt to highlight the demand for better snack choices
*** FREE FOR EDITORIAL USE *** Grenade stops nation from hitting a wall by literally smashing it down with a 17 tonne tank. It comes as research reveals 72% of Brits hit a wall multiple times a week, losing 37 minutes of productivity each time with Brits wanting more high protein low sugar snacking options to help.
(Image: PinPep )
A snack brand drove a 17-tonne tank through a 13ft 'wall' at Tower Bridge on Wednesday to highlight Britain's demand for better snacking alternatives.
The UKs no.1 protein bar brand Grenade made a literal impact by driving the 17-tonne tank through a giant Carbohydrate & Sugar 'wall' besides London's Tower Bridge to highlight the nation's 'other' energy crisis.
The bold move follows research suggesting 72% of Brits hit a wall multiple times a week, while 54% would like to try more high protein, low sugar snacking to help as their energy and focus dips.
On average Brits admit to losing 37 minutes of productivity when they hit a wall, equating to over 78 hours a year that could be easily avoided. Over a quarter (28%) say their snacks leave them more drained than driven.
Grenade bar
The giant 13ft wall crafted to represent the high carbs and sugar filled snacks a third of Brits (33%) admit to eating regularly, was demolished by Grenade Founder Alan Barratt, driving the protein brand's iconic orange 'tank' to encourage Brits to fuel themselves in the right way with high protein and low sugar snacks.
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It comes as 45% admit feeling fatigued, unmotivated (40%) and lacking concentration (37%) after hitting a wall. Other symptoms of the dreaded crash are irritability (27%) and hunger (12%). Once the dreaded wall is hit, it can last longer 90 minutes before the slump comes to an end (5%).
78% acknowledge the food they are fuelling themselves with could be to blame. However, over half (52%) of Brits said they would not be confident in identifying the foods that are causing them to feel fatigued and lack focus.
Over a third (39%) choose their snacks based on convenience rather than nutrition. With almost half (46%) of us on the go for 5+ hours a day, 76% confess grabbing something high in carbs and simple sugars as a quick fix.
*** FREE FOR EDITORIAL USE *** Grenade stops nation from hitting a wall by literally smashing it down with a 17 tonne tank. It comes as research reveals 72% of Brits hit a wall multiple times a week, losing 37 minutes of productivity each time with Brits wanting more high protein low sugar snacking options to help.
Despite this, the appetite for healthier habits is on the rise. One third (34%) are interested in learning more about nutrition and switching to smarter snacking options, with over half open to trying new alternatives (53%). 36% of Brits are also on the lookout for high protein, low sugar snacks options specifically.
Neal Duffy, Head of Brand Activation at Grenade commented: 'We're a nation of hustlers so we need to fuel our bodies the right way. Grenade is a great tasting way to hit your everyday protein goals without compromising on taste or nutrition.
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Lois Bright, Sports Nutritionist said, 'Being more mindful about what we eat and when will help us all to manage our energy levels more efficiently. As a nation we need to know what we're putting into our bodies and being realistic about what we'll get out. Choosing drinks and snacks that are high in protein is a really simple switch we can all make now to ensure we have the stamina to power through our busy days.'
Those looking for a high protein, low sugar alternative to milkshakes can try Grenade's new shake offering. Grenade Shakes serve up over 25g of protein and come in a range of flavours including Fudge Brownie, Cookies and Cream and Salted Caramel, all available from
