Latest news with #100Zeros
Time of India
06-05-2025
- Entertainment
- Time of India
Google enters film and TV production with new "100 Zeros" initiative
Google has reportedly launched a new film and television production wing signalling the company's entrance into entertainment industry. As reported by Business Insider, the initiative named '100 Zeros' will focus on the funding and co-producing a variety of film and TV projects. Google has entered into a multiyear partnership with Range Media Partners , a well-established talent firm and production company known for its involvement in films such as "A Complete Unknown" and "Longlegs."As per the report with 100 Zeros, Google's goal is to encourage the creative community to adopt its latest technology products and services, including Immersive View (which enables 3D viewing) and other spatial tools. The report further adds that last year, 100 Zeros quietly backed the marketing of the indie horror film 'Cuckoo', and two upcoming films—'Sweetwater' and 'LUCID'—are set to release later this year. These projects aim to highlight AI's role in storytelling and immersive experiences."Through our continued partnership with Range, we aim to collaborate with the Hollywood creative community in a thoughtful and productive way, upkeeping our ongoing commitment to responsibly support creative expression and explore thepossibilities of technology through storytelling," a Google spokesperson told Business report also identifies key personnel involved in 100 Zeros, including Penny Lin, a film producer at Range, and development executives Casey Durant and Tony Nguyen. Rachel Douglas, a partner and manager at Range, oversees the relationship with Google. On the Google side, Jonathan Zepp, the managing director of emerging content experiences, is the primary contact."This initiative is different in that it's staffed by full- time people who come out of Hollywood and are housed at and supported by Range," Douglas of 100 Zeros told Business Google's ownership of YouTube, the company is not using the platform as the primary distribution channel for 100 Zeros. Instead, the goal is to sell projects to traditional studios and streaming platforms like Netflix.
India Today
06-05-2025
- Business
- India Today
Google is now making movies to spread pro Big Tech messages
Google is seemingly taking a new route to influence public conversation around Big Tech — by funding films. The tech giant has reportedly launched a movie and television production initiative called 100 Zeros, aiming to co-produce or financially support select creative projects that align with its vision for the future. This seems to be a calculated move by Google to bring its message into popular media while the entertainment industry faces cost pressures and changing market project is being carried out in partnership with Range Media Partners, a talent and production firm known for its involvement in films like A Complete Unknown and Longlegs. With 100 Zeros, the focus will be on projects that spotlight emerging technologies such as artificial intelligence and spatial computing — areas where Google is actively developing new Google hasn't issued a statement on the matter yet, details reported by Business Insider suggest this move is part of a broader strategy to build cultural relevance around the company's newer offerings, especially its AI-powered services. One example is Cuckoo, an indie horror film that received backing from the initiative in 2024. The film's marketing was reportedly supported through 100 Zeros, establishing it as an early project under the new banner. Interestingly, despite Google owning YouTube — the world's largest video platform — the company is not looking at it as the main channel for distributing content created under 100 Zeros. Instead, the plan is to work with traditional film studios and major streaming services like Netflix. This represents a contrast to Google's earlier venture, YouTube Originals, which was phased out in 2022 as YouTube chose to return its focus to short-form content and creator-driven current environment may have also contributed to the timing of Google's entry into the space. The film and TV industry is still recovering from a tough year that included simultaneous strikes by actors and writers, along with fears about potential US tariffs on internationally produced content. These challenges have opened a window for deep-pocketed companies like Google to enter the space, especially when they can bring funding and technological partnership with Range Media is already yielding results. Google recently announced that two films under the deal — titled Sweetwater and LUCID — are scheduled to release later this year. Both projects are expected to explore themes around artificial intelligence, tying directly into Google's ambitions to drive adoption of its own AI tools, such as the company may not be explicitly branding these films as tech promotions, the underlying goal seems to be to increase familiarity with and acceptance of technologies that are becoming central to Google's future. Through cinema, Google might be hoping to change not just consumer interest but also public understanding of what Big Tech envisions for the years ahead.
The Hindu
06-05-2025
- Business
- The Hindu
Google has launched new film and TV production wing: Report
Google has launched a new film and TV production initiative to scout projects it could fund or co-produce, Business Insider reported, a move that could help it capitalise on an industry reeling from rising production costs and potential U.S. tariffs. The initiative, called "100 Zeros", is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films including "A Complete Unknown" and "Longlegs", according to the report on Monday. Alphabet-owned Google is looking to boost the visibility and adoption of its newer offerings including AI and spatial computing tools that blend the physical and virtual worlds through the initiative, which backed the marketing of indie horror film "Cuckoo" last year, the report said. 100 Zeros is among the producers for "Cuckoo", according to entertainment-focused social platform Letterboxd. Google did not immediately respond to a Reuters request for comment. The reported move comes as Hollywood grapples with higher costs after twin strikes in 2023 by actors and writers, as well as the threat of U.S. tariffs on foreign-made films. Google already has a partnership with Range Media — it announced last month the companies would work together over the next 18 months to commission films about AI. The first two films from the venture — called "Sweetwater" and "LUCID" — are set to release later this year. Using Hollywood's cultural clout could also help the tech giant in the AI race as it rushes to drive up adoption of its services such as Gemini, which competes with the likes of OpenAI's ChatGPT. The company, however, is not looking at YouTube as a primary distribution platform for 100 Zeros' work, Business Insider reported, adding the goal instead was to sell projects to traditional studios and streamers such as Netflix. YouTube had ventured into original programming in 2016 with the launch of "YouTube Originals". The project was shuttered in 2022 as it pivoted back to its core focus on user-generated videos and ramped up its TikTok-style short-form offering, Shorts.
Indian Express
06-05-2025
- Business
- Indian Express
Google has launched new film and TV production wing
Google has launched a new film and TV production initiative to scout projects it could fund or co-produce, Business Insider reported, a move that could help it capitalize on an industry reeling from rising production costs and potential U.S. tariffs. The initiative, called '100 Zeros', is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films including 'A Complete Unknown' and 'Longlegs', according to the report on Monday. Alphabet-owned Google is looking to boost the visibility and adoption of its newer offerings including AI and spatial computing tools that blend the physical and virtual worlds through the initiative, which backed the marketing of indie horror film 'Cuckoo' last year, the report said. 100 Zeros is among the producers for 'Cuckoo', according to entertainment-focused social platform Letterboxd. Google did not immediately respond to a Reuters request for comment. The reported move comes as Hollywood grapples with higher costs after twin strikes in 2023 by actors and writers, as well as the threat of U.S. tariffs on foreign-made films. Google already has a partnership with Range Media — it announced last month the companies would work together over the next 18 months to commission films about AI. The first two films from the venture — called 'Sweetwater' and 'LUCID' — are set to release later this year. Using Hollywood's cultural clout could also help the tech giant in the AI race as it rushes to drive up adoption of its services such as Gemini, which competes with the likes of OpenAI's ChatGPT. The company, however, is not looking at YouTube as a primary distribution platform for 100 Zeros' work, Business Insider reported, adding the goal instead was to sell projects to traditional studios and streamers such as Netflix. YouTube had ventured into original programming in 2016 with the launch of 'YouTube Originals'. The project was shuttered in 2022 as it pivoted back to its core focus on user-generated videos and ramped up its TikTok-style short-form offering, Shorts.
Business Times
06-05-2025
- Business
- Business Times
Google has launched new film and TV production wing: Business Insider
[BENGALURU] Google has launched a new film and TV production initiative to scout projects it could fund or co-produce, Business Insider reported, a move that could help it capitalise on an industry reeling from rising production costs and potential US tariffs. The initiative, called '100 Zeros', is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films including A Complete Unknown and Longlegs, according to the report on Monday (May 5). Alphabet-owned Google is looking to boost the visibility and adoption of its newer offerings including artificial intelligence (AI) and spatial computing tools that blend the physical and virtual worlds through the initiative, which backed the marketing of indie horror film Cuckoo last year, the report said. 100 Zeros is among the producers for Cuckoo, according to entertainment-focused social platform Letterboxd. Google did not immediately respond to a Reuters request for comment. The reported move comes as Hollywood grapples with higher costs after twin strikes in 2023 by actors and writers, as well as the threat of US tariffs on foreign-made films. A NEWSLETTER FOR YOU Friday, 2 pm Lifestyle Our picks of the latest dining, travel and leisure options to treat yourself. Sign Up Sign Up Google already has a partnership with Range Media – it announced last month the companies would work together over the next 18 months to commission films about AI. The first two films from the venture – called Sweetwater and LUCID – are set to release later this year. Using Hollywood's cultural clout could also help the tech giant in the AI race as it rushes to drive up adoption of its services such as Gemini, which competes with the likes of OpenAI's ChatGPT. The company, however, is not looking at YouTube as a primary distribution platform for 100 Zeros' work, Business Insider reported, adding the goal instead was to sell projects to traditional studios and streamers such as Netflix. YouTube had ventured into original programming in 2016 with the launch of 'YouTube Originals'. The project was shuttered in 2022 as it pivoted back to its core focus on user-generated videos and ramped up its TikTok-style short-form offering, Shorts. REUTERS
