10 hours ago
Skincare lovers snap up L'Oréal serum that's 'as good as Estée Lauder' for £10
Boots £10 Tuesday is back, and our top pick is this anti-ageing skincare essential from L'Oréal
We all love a beauty bargain, and this one's a real treat on the skin and the purse. Usually priced at £35, the L'Oréal Paris Age Perfect Cell Renew Midnight Serum has been slashed to £10 as part of Boots' £10 Tuesday deal. That's a saving of more than 66% – and skincare lovers are raving about it. Some have even swapped out their £65 Estée Lauder Advanced Night Repair for this purse-friendly alternative.
So, what's all the fuss about? This clever little serum has been formulated to support the skin's natural cell renewal process, helping you wake up looking brighter, fresher, and a little bit more like you've had eight hours' sleep (even if you haven't). With a non-sticky finish and a silky texture, it not only hydrates deeply but also helps defend your skin against daily environmental aggressors.
L'Oréal promises skin that looks 'younger, brighter and more luminous' after just one week of use. And after four? Fine lines appear reduced, skin feels firmer and your whole complexion should look healthy and well-rested. It's not just the marketing talking, either. The serum has scored a glowing 4.7-star rating online, with heaps of glowing reviews from happy shoppers who have made the switch from far pricier serum options.
One fan wrote: "Bought this to try instead of my usual Estée Lauder ANR and I wasn't disappointed. My skin is soft, smooth and my fine lines are less noticeable. Would recommend and will definitely repurchase."
Another added: "This is the jewel in L'Oréal's crown. It's as good as Estée Lauder's Night Repair and way, way cheaper. In just a few days I noticed a vast improvement in my skin and its texture. It won't erase wrinkles, but it will make your skin look and feel so much better."
Others have been similarly impressed: "Absolutely love this serum – so good for the skin and amazing results. Took away frown lines on my forehead!" And perhaps the most enthusiastic review of all: "The best serum I've ever used. Makes me look younger and even smooths out my wrinkles. A must-buy."
Now, it's not all 5-star praise. A few shoppers have pointed out issues with the pipette-style applicator, saying it can be fiddly to get the product out. One reviewer said: "The serum is lovely and makes my skin feel great, but L'Oréal need to sort out the pipette. It's a nightmare to use!"
So yes – incredible formula, slightly annoying packaging. But for £10? We can probably live with that. At the time of writing, Boots is the cheapest place to snap it up, although Amazon has it on sale for £15.39 if you miss the Tuesday deal. Looking for other budget-friendly swaps? The Revolution Pro Miracle Night Rescue Serum Advanced Complex (£8.40 at LookFantastic) is another alternative frequently name-checked by savvy skincare shoppers.
