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stc ranked the 3rd strongest telco brand in the world by Brand Finance
stc ranked the 3rd strongest telco brand in the world by Brand Finance

Arab Times

time26-04-2025

  • Business
  • Arab Times

stc ranked the 3rd strongest telco brand in the world by Brand Finance

KUWAIT CITY, Apr 26: Kuwait Telecommunications Company – stc, a world-class digital leader providing ‎innovative services and platforms to customers, enabling the digital transformation in Kuwait, has been ‎ranked as the 3rd strongest telco brand in the world, while maintaining its ranking as the most valuable ‎telco brand in the Middle East. According to the Brand Finance's latest 'Telecoms 150' Report, stc was ‎also ranked as the 9th most valuable telco brand globally.‎ Developed by Brand Finance, the world's leading independent brand valuation consultancy, the Telecom ‎‎150 Report is a dedicated industry ranking that assesses the world's top 150 strongest telecoms brands. ‎Utilizing the Brand Strength Index (BSI), the 'Strongest Telecom Brand' ranking evaluates key factors ‎such as resilience, customer perception, and the depth of a brand's relationship with its audience. ‎ The report highlighted stc Group's outstanding performance, which saw a notable 16% growth in brand ‎value in 2024, reaching USD16.1 billion. The growth is mainly attributed to the Masterbrand strategy ‎implemented by stc Group, where it extended the brand into new categories such as banking, ‎cybersecurity, and the development of B2B and IT offerings through strategic M&A initiatives. ‎ In 2024, stc Kuwait demonstrated its unwavering commitment to digital transformation and operational ‎excellence, achieving several key milestones, mainly;‎ ‎-‎ stc Kuwait successfully tested 10Gbps using the 6GHz IMT frequency spectrum trial, marking a ‎first in Kuwait ‎-‎ stc Kuwait upgraded from the Main Market to the Premier Market in Boursa Kuwait, reinforcing ‎its commitment to governance and investor confidence. ‎ ‎-‎ stc Kuwait signed an MoU with Huawei to develop 5.5G intelligent wireless networks and ‎incubate new services for both consumer and business sectors, enhancing network performance, ‎efficiency, and innovation. ‎ ‎-‎ stc Kuwaitlaunched the first 5G RedCap Fixed Wireless Access in the Middle East, showcasing ‎its commitment to technological leadership.‎ ‎-‎ stc Kuwaitexpanded its business solutions with new multi-tenant SIEM services targeting SMEs.‎ ‎-‎ stc Kuwaitcompleted a PoC for a new long-range microwave technology, enabling high-capacity ‎backhauling of up to 5Gbps over 8 kilometers.‎ ‎-‎ stc Kuwaitintroduced 'youth from stc,' exclusive telecom plans tailored for young customers in ‎Kuwait ‎ ‎-‎ stc Kuwait successfully maintained its ISO certifications, including ISO 9001:2015, ISO ‎‎14001:2015, ISO 27001:2022, ISO 20000-1:2018, ISO 22301:2019, and ISO 31000:2018‎ ‎-‎ stc Kuwait partnered with HomeWagon to introduce innovative smart home solutions.‎ ‎- stcKuwait signed a strategic contract with the Ministry of Electricity, Water & Renewable Energy ‎‎(MEW) to supply Smart Electricity Meter solutions‎ ‎-‎ stcKuwait was ranked the #1 ideal employer for engineers and IT professionals in Kuwait by ‎Universum's research. ‎ ‎-‎ stc Kuwait signed a final contract with CITRA for the allocation of a 5,698.5 square meter area to ‎serve as its new administrative headquarters in Kuwait City, Al-Mirqab Area. ‎ In terms of corporate social responsibility and sustainability, stc Kuwaitcontinued to implement its ‎extensive agenda with active campaign throughout the year initiated under various campaigns. The ‎Company focused on its core pillars under CSR and sustainability which included areas such as ‎education, environmental sustainability, sports, health, youth empowerment, and entrepreneurship. ‎Additionally, the Company enhanced its existing campaigns, which included 'weyak' – that aims at ‎supporting young entrepreneurs and startups, and the educational 'upgrade' initiative – that aims at ‎empowering youth and supporting the education initiatives. ‎ Due to these remarkable achievements, as well as other successful accomplishments witnessed ‎throughout the year, stc Kuwait received numerous reputable awards. These recognitions were awarded ‎to stc Kuwait on both regional and international platforms, recognizing the Company's excellence across ‎all fronts.‎

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