15 hours ago
Patriots win award for 'Good Jules Hunting' schedule release video
The New England Patriots were recognized by the 2024 Hashtag Sports Awards this week for winning the Best Short-Form Video for their Good Jules Hunting schedule release last year.
It was an elaborate and fun spoof of the Academy Award-winning 1997 film Good Will Hunting. The video was created as a trailer and featured Patriots legends Julian Edelman and Rob Gronkowski. It was a clever way to drop a regular season schedule, as opposed to the highly criticized egg dropping skit the Patriots went with this year.
According to the official website, the Hashtag Sports Awards celebrates the "best content, campaigns, and entertainment that set the benchmark for fan engagement and define culture and creativity."
NFL teams are getting more creative every year in how they approach the schedule releases. The Patriots went all in with Edelman in the Good Jules Hunting video. Former Patriots head coach and two-time Pro Bowler Jerod Mayo, former longtime football research director Ernie Adams and owner Robert Kraft all made appearances.
Patriots fans can only hope there's more where that came from.
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