4 days ago
AI plays larger role as Globe activates 235 new 5G sites in 2025
A total of 235 new 5G sites all over the country were activated by Globe Telecom in the first quarter of 2025 with the help of Artificial Intelligence.
Globe said the 5G sites support over 9.5 million devices nationwide.
'AI is central to this scale, providing live operational dashboards, build prioritization, and predictive maintenance across network assets,' it said.
Aside from this, AI is also reshaping how Globe hire, plan, solve problems, and connect.
'Today we're using AI to speed up automation,' said Carl Cruz, Globe President and CEO. 'We're also using it to elevate and improve the quality of decisions, and make our operations more responsive. Innovation only matters if it creates real impact.'
The telecom company said its Human Resources group has fully integrated AI into its recruitment process through the use of HireVue, an AI-powered platform that combines video interviews with skills assessments to help evaluate candidates more objectively and effectively.
Globe piloted its AI-powered video and coding assessments for digital, IT, and tech-focused groups at the start of the year. The successful pilot led to a full-scale rollout across all groups, including its portfolio companies.
The shift replaced manual pre-screening and cut the overall hiring cycle from weeks to just a few days. Processing qualitative data alone, which previously took three to five days, was cut down in half, enabling faster candidate turnaround and more confident decision-making from hiring teams.
As a result of these efforts, Globe received the Impact Star Award at the 2025 HireVue Customer Excellence Awards last April. The award celebrates organizations that have made a meaningful impact and driven innovation through skills-based, tech-enabled recruitment.
Globe was previously named a Rising Star at the 2024 awards, highlighting its continued commitment to modernizing hiring for both speed and quality.
AI has also played a pivotal role in strengthening Globe's Risk Management processes.
By automating data capture, transcription, and insight generation, AI significantly reduced data processing time—delivering results within days instead of weeks. Real-time dashboards also allowed teams to visualize and compare risks at both group and company levels, making data more digestible and actionable for leadership.
This automation also helped in mitigating human bias in data interpretation, and enabled more accurate linkages between identified risks and corporate strategy.
Globe said it is exploring AI-powered tools for proactive risk scanning and identifying emerging threats before they escalate.
Meanwhile, Globe's Network Group is leveraging AI in streamlining internal processes to enhance service quality. Teams now use AI from coding and data forecasting to anomaly detection and repair diagnostics.
The company has also implemented AI-assisted power-saving solutions through the EdgeWise platform, optimizing energy consumption by temporarily shutting down low-traffic transceivers in its Radio Access Network.
In the area of Marketing, AI is being used to accelerate content creation, simplify workflows, and improve internal knowledge sharing. Teams rely on tools like Gemini and ChatGPT to draft memos, presentations, and reports, while design platforms like Canva Magic Studio help quickly produce high-impact visuals. Knowledge bases and technical guidelines are also being managed more efficiently using NotebookLM and custom-built AI search tools.
Beyond productivity, AI enables quicker, more inclusive storytelling—from employee communications to public campaigns—allowing the Marketing team to move at the speed of the business.
'Our ambition is clear,' Cruz said. 'We want Globe to be among the most admired companies in the country. We use technology with empathy, insight and purpose to better serve our customers. This is how we will make Globe resilient, by enabling our people with better tools to build our business for the future.' —RF, GMA Integrated News
