07-04-2025
Innocean's Canvas Worldwide named media agency of the year in US
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Monday that its US subsidiary, Canvas Worldwide, has been named 2025 Media Agency of the Year by Campaign US, coinciding with the 10th anniversary of Canvas' founding.
Canvas was recognized for its data-driven strategy, innovative media solutions, and strong client evaluations, according to Innocean. In particular, the agency's customized strategies have significantly contributed to the improved business performance of its clients.
For example, Canvas has supported Kia in achieving seven consecutive years of growth, with six models reaching all-time high US sales. The agency also played a key role in helping Genesis break into the top 10 luxury automotive brands in the US within just six years of its launch. Additionally, Zillow, a major US online real estate platform, reported a 13 percent revenue increase in the first quarter of its collaboration with Canvas.
Canvas was established in 2015 as a joint venture between Innocean and Horizon Media, the largest media agency in the US, to drive Innocean's global media expansion. In 2022, Innocean acquired full ownership of Canvas, further strengthening its presence in the competitive North American market.
