28-01-2025
Get Equipped: New Vokey Wedge, PXG beginner set
Get Equipped: New Vokey Wedge, PXG beginner set
There are two signs the golf equipment industry is healthy and vibrant as the 2025 season begins. One is that prices are holding firm. Lower prices on drivers, irons, putters and golf balls at the start of the season is a signal equipment makers are not confident golfers are ready to buy new gear, but right now, prices are staying at 2024 levels, and in a few cases, they have gone up in 2025. The other signal arrived in my inbox Monday when a note revealed last week's PGA Merchandise Show attracted more than 33,000 golf industry professionals from 94 countries and all 50 U.S. states, along with more than 1,100 participating brands. That made the 2025 PGA Merchandise Show the most attended since 2009.
Sure, some large brands opt not to attend, but as someone who battled the crowds and walked every aisle in the Orange County Convention Center last week, I can attest the place felt packed Wednesday and Thursday. Booths were busy, and everyone seemed eager to get the year rolling.
If you missed it last week, check out Golfweek's archived "Live Updates: 2025 PGA Show" to get a feel for what it was like in Orlando.
