3 days ago
- Business
- Fashion Value Chain
Decathlon Celebrates 20 Years of Iconic 2-Second Tent
Decathlon India celebrates 20 years of its game-changing innovation—the 2-Second Tent—with the launch of six limited-edition vintage colours. This anniversary marks not just a product milestone, but a cultural shift in India's growing camping scene, which is now expanding at a 4.5% CAGR, with Decathlon's flagship tent growing at 10% CAGR and commanding a 16.4% market share.
What started as a quick-pitch solution in 2005 has now become a camping icon, embraced by India's young adventurers who are trading digital distractions for outdoor escapes—from the Himalayas to the Western Ghats and desert sands.
Built for Indian terrain, the 2 Sec Tent is lightweight, waterproof, wind-resistant (up to 50 km/h), and features Decathlon's Fresh & Black™ technology—ensuring cooler interiors and 100% darkness for restful camping, even under the sun.
With a compact foldable design, easy setup, and reliable durability, it redefines spontaneous travel and outdoor accessibility for all. Looking ahead, Decathlon plans to expand the series with a 4-person XL Family Tent, encouraging more shared adventures in nature.
Quote:
'We've democratized camping in India,' said Hans Peter Jensen, Sport Director, Decathlon India. 'For two decades, the 2 Sec Tent has invited people to connect with nature and with each other, making outdoor experiences simpler, faster, and more joyful.'
Watch the video: Decathlon Camping Video
