07-02-2025
Green River Whiskey sponsors J.J. Yeley for the Daytona 500
HENDERSON, Ky. (WEHT) – Green River Whiskey has announced its partnership as the primary sponsor of the No. 44 Green River Whiskey Chevrolet with NY Racing Team and NASCAR driver J.J. Yeley.
According to the Bardstown Bourbon Company, the sponsorship marks a milestone for Green River Whiskey as its first venture into modern motorsports. The sponsorship will see Green River Whiskey prominently featured on Yeley's No. 44 Chevrolet as he races to qualify for the 2025 NASCAR Cup Series Daytona 500 on February 16. Reintroduced in 2022, Green River is expanding and is poised for distribution in 45 states. Later this month, the brand will launch its first major national advertising campaign in more than 100 years.
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'I couldn't be more excited to team up with Green River Whiskey for this monumental Daytona race,' said Yeley. 'Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona is where legends are made, and with Green River Whiskey on board, we're ready to take on the challenge and fight our way into the big race.'
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