Latest news with #4thofJulyFireworks
CBS News
4 days ago
- Business
- CBS News
Macy's 4th of July Fireworks show returning to NYC's East River for 2025
The Macy's 4th of July Fireworks show in New York City is headed back to the East River this year, Mayor Eric Adams announced Wednesday. The holiday tradition returns on Friday, July 4, as the nation celebrates Independence Day. Adams says this year the city is also celebrating 400 years since its founding. "The Macy's 4th of July Fireworks show is one of New York City's most iconic traditions, drawing thousands from across our city, the country, and the globe to witness a world-class celebration of America's birthday right here in the heart of the Big Apple," the mayor said in a press release Wednesday morning. "Each year, this dazzling display lights up our skyline, boosts our economy, and brings vital support to local businesses. As we celebrate 400 years since New York City's founding, we're thrilled to welcome the crowds, once again, to experience an unforgettable Independence Day at our world-famous Brooklyn Bridge and East River skyline!" Last year, the fireworks show moved to the Hudson River on the West Side of Manhattan for the first time in more than a decade. This year, the best views will be on the East Side, as the fireworks are launched from the Brooklyn Bridge and barges below. "Macy's is known for bringing friends and families in New York City and across the nation together to create memories through celebrations all year long," said Will Coss, executive director for the Macy's 4th of July Fireworks. "This year's Macy's 4th of July Fireworks show, set against the city skyline and on the iconic Brooklyn Bridge, is set to deliver an unforgettable night for millions nationwide." Officials say more details will be released in the coming weeks. CLICK HERE for more information.
Yahoo
18-03-2025
- Business
- Yahoo
Macy's to Develop TV Series on Women in Retail
Macy's has a big presence on TV through coverage of its 4th of July Fireworks celebration and Thanksgiving Day Parade — and it's about to get bigger. America's department store has acquired an exclusive option to develop a fictionalized television series based on the bestselling biography 'When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion' by award-winning author and journalist and Julie Satow. The book is about women who shaped some of the most iconic department and specialty stores in America, including Dorothy Shaver who led Lord & Taylor, Hortense Odlum who led Bonwit Teller and Geraldine Stutz, who ran Henri Bendel. All three of those stores are no longer in business but not forgotten. Margaret Getchell, the trailblazing executive who transformed Macy's in the 19th century, will also be added to the adapted story. The women in their day were retail trailblazers in an industry always dominated by men. More from WWD EXCLUSIVE: Maison Francis Kurkdjian Unveils Kurky Fragrance at Bloomingdale's Macy's Turns Profitable in Q4 Despite Net Sales Decline Macy's Inks New Deal to Expand Broadcasting Fourth of July, Thanksgiving Parade Events Getchell started as a cash clerk but rose up the ranks to become influential in broadening Macy's assortments into categories not previously sold, innovating marketing and window displays, and even cleverly getting Macy's to install a soda fountain at the back of the store so shoppers would have to pass by a range of merchandise and often select an item before getting a refreshment. Under the television deal, which was led by Macy's chief marketing officer Sharon Otterman, Macy's is currently in the process of securing a showrunner and attaching talent for the lead roles. Such details, including the timing of the series and how many episodes, will be revealed at a later date, Macy's indicated. 'These are stories of resilience, ambition and creativity — women who understood the power of storytelling and branding long before it was a business strategy,' said Otterman in a statement. ''When Women Ran Fifth Avenue' celebrates all of the pioneering women who helped shape retail fashion and their enduring legacy, women like Macy's Margaret Getchell,' said Satow in a statement. 'I can't wait to see these trailblazing stories reach a wider audience, inspiring the next generation of innovators in fashion and business, and bring 'When Women Ran Fifth Avenue' from the page to screen.' The biography made the bestseller lists of The New York Times and USA Today. Macy's got the rights to the project through 'a competitive bidding situation,' the company said in its statement Tuesday morning. Recently, Macy's signed a new 10-year rights deal with NBCUniversal, for Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks on NBC, Peacock and Telemundo. The 10-year agreement will include broadcast and streaming rights to a Macy's Parade-eve special and a new special program to be announced at a later date, as well as the 4th of July Fireworks and Thanksgiving Day Parade. Macy's other big annual event is its spring flower show. The retailer expects to build audiences for these events, which are designed and created by Macy's Studios. In 2024, the 98th Macy's Thanksgiving Day Parade reached 31.7 million viewers and the 48th Macy's 4th of July Fireworks drew 7.6 million viewers. Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns
