22-05-2025
- Automotive
- The South African
JETOUR Showcases Advanced GAIA Platform at Auto Shanghai 2025, Signals Global Off-Road Ambitions
At Auto Shanghai 2025, one of the largest automotive showcases of the year, JETOUR unveiled its latest technological leap—the GAIA architecture. With the debut of its new off-road models, the G700 and G900, the Chinese automaker is signalling a strategic move into the premium off-road segment, traditionally dominated by established global brands.
The GAIA platform introduces a multi-mode hybrid architecture designed to support high-performance off-road mobility. It features two distinct systems: the iDM-O Super Hybrid and the iEM-O Amphibious Range-Extender. These systems combine combustion engines with electric motors to provide robust torque and high output suitable for challenging terrains.
JETOUR claims the iDM-O setup delivers up to 665kW of power and 1,135N·m of torque—figures that rival or exceed conventional V8 engine outputs. Meanwhile, the iEM-O version, equipped with quad motors and amphibious capabilities, reportedly achieves 1,200kW of total power and 18,000N·m in wheel-end torque. While these specifications are impressive on paper, real-world performance in varied climates and terrains—especially those relevant to Africa—remains to be seen. GAIA architecture on display at Auto Shanghai 2025. Image: Supplied
For South Africa, where rugged terrains and outdoor exploration are part of daily life and travel culture, JETOUR's GAIA-based vehicles may hold particular relevance. The increasing demand for hybrid and environmentally conscious vehicles could create opportunities for new players, especially those offering off-road capabilities without compromising on efficiency.
Moreover, with local interest in camping, safari tourism, and cross-country travel, JETOUR's focus on features such as adaptive air suspension, independent four-wheel control, and even drone-assisted exploration systems may resonate with adventure-focused consumers. That said, successful market penetration would require not only product availability but also an established service network, affordable parts supply, and a clear aftersales strategy—areas where new entrants often face challenges.
JETOUR is positioning itself not just as a carmaker but as a travel lifestyle brand. Its 'Travel+' ecosystem—covering vehicle customisation, accessories, community engagement, and travel services—suggests an ambition to build a brand identity beyond mobility. The company's leadership emphasises aligning technological advancement with environmental responsibility, aiming to make hybrid off-road exploration more accessible.
JETOUR's Assistant President and head of international strategy, Ke Chuandeng, articulated this vision during a presentation at Auto Shanghai. 'We aim to be the world's leading hybrid brand,' he said, underscoring the company's long-term commitment to the segment.
JETOUR's reported global sales of over 1.68 million units since its founding in 2018 reflect a rapid rise, particularly within China and select overseas markets. Whether this momentum can translate into competitive positioning in Africa—and South Africa specifically—will depend on multiple factors, including local partnerships, regulatory compliance, and consumer trust.
For now, the GAIA platform marks a bold technological statement, positioning JETOUR as an ambitious player to watch in the evolving off-road mobility space.
