Latest news with #7thSense
Broadcast Pro
22-05-2025
- Business
- Broadcast Pro
NMK Electronics highlights AV innovation at SLS Expo 2025
Visitors experienced a curated showcase from NMK's key partners, each representing the forefront of their categories. Fresh off its participation at SLS Expo 2025, NMK Electronics has reaffirmed its status as a major distributor of professional AV, lighting and communication solutions in the Middle East. The three-day event, which brought together top-tier lighting, AV, and control technology brands from across the region, served as a platform for NMK to demonstrate its capacity to deliver end-to-end AV solutions tailored to real-world applications. With a significantly expanded presence at Booths 1A61 and 1B61 in Hall 1, NMK's 220-sqm space hosted an interactive showcase of cutting-edge technologies and product launches from its global partners. From projection mapping and signal distribution to audio reinforcement and control systems, every element of the stand was designed to function as a live, working environment, allowing visitors to experience the technology in action. Alex Kemanes, Regional Middle East Director at NMK Electronics, said: 'As demand for professional AV solutions accelerates across the region, our presence at SLS Expo wasn't just about showcasing products, it was about demonstrating leadership. Pro AV partners and end users in the UAE and Saudi Arabia are looking for more than just technology, they need scalable, reliable solutions that can support the region's most ambitious projects. That's exactly what we are here to deliver.' Peter Herring, Group Technical Director at NMK Electronics, added: 'What we brought to SLS Expo 2025 was an immersive experience and showcase. From signal distribution, networking and projection mapping to audio reinforcement and control interfaces, every section of the booth was designed to showcase real-world applications. It's more than a product display — it's a working environment built to demonstrate how NMK can offer everything under one roof from some of the best brands in the industry.' Headlining the booth was Epson, transforming the ceiling into a 6×6 meter canvas of stars and sky through immersive digital projection, powered by 7th Sense and Scalable Displays for seamless playback and alignment. INFiLED drew attention with versatile LED pillars suited for both indoor and outdoor spaces, while Chauvet's hourly light shows showcased professional-grade lighting in action. Shure debuted its latest in live event tech, including the Axient Digital PSM system, and Riedel Communications demonstrated flexible, real-time signal distribution using SMPTE 2110. L-Acoustics led the Live Sound Zone with its next-generation L2 system, and Televic and Arthur Holm introduced advanced conferencing and display solutions. Allen & Heath chose SLS 2025 for the global launch of its new QU 5 mixer, further extending its reputation for innovation in live audio. Behind the scenes, Luminex technology ensured seamless monitoring and control, while QSC's trusted K Series loudspeakers remained a highlight for attendees interested in rental and fixed-installation sound solutions. Rounding out the exhibit was a broad array of trusted brands including Peerless-AV, Lightware, SurgeX, Analog Way, Ampetronic, WilliamsAV, SRS, AVID, Neutrik, MILOS and Middle Atlantic—together forming a comprehensive showcase of the latest AV technology shaping the industry in the region.
Zawya
23-04-2025
- Entertainment
- Zawya
Experience UK leads world-class UK pavilion at SEA Expo 2025
London, UK - Experience UK, the UK's official trade body for the experience economy, is set to return to the Saudi Entertainment and Amusement (SEA) Expo 2025 with a bold and expanded UK Pavilion, showcasing a premier line-up of British companies at the forefront of immersive experiences, creative technology, and destination development. Taking place from May 20 - 22, 2025, at the Riyadh Front Exhibition & Conference Center, SEA Expo 2025 is gearing up for its seventh and most ambitious edition yet. As Saudi Arabia advances its Vision 2030 strategy, the event provides a central platform for global leaders, innovators, and investors to converge and shape the Kingdom's entertainment and leisure transformation. The UK Pavilion - located at Booth 4C441 - will feature a curated delegation of the UK's most innovative companies delivering world-class projects in theme parks, live shows, immersive retail, museums, branded experiences, and more. 'We are proud to return to SEA Expo with an even stronger presence in 2025,' said Ian Clappison, CEO of Experience UK. 'The UK Pavilion is a showcase of the world-class talent and ingenuity our members bring to the global market. As Saudi Arabia drives forward its Vision 2030 goals, UK companies are uniquely positioned to support and collaborate on transformative entertainment, cultural, and tourism projects throughout the region.' Featured Exhibitors at the UK Pavilion (Booth 4C441): 7thSense – Pioneers in advanced AV and immersive display technologies, powering landmark attractions worldwide. – Leading guest experience app developers for theme parks and destinations. Charcoalblue – Global design consultants specialising in performance spaces and immersive environments. Gandey World Class Productions – Producers of large-scale live entertainment and cultural spectaculars. Katapult – Themed attraction and destination designers serving 95 million annual visitors across 26 countries. Little Lion Entertainment – Creators of groundbreaking live video-game attractions including PAC-MAN Live Experience. Mascots Inc – Providers of bespoke character mascots for global brands such as Disney, Ferrari, and Mattel. Performit Live – Specialists in real-time interactive digital characters using AI and human performers. Severn Lamb & Trams International – International leaders in sustainable people-mover and rail-based transport systems. Ucargo – Experts in entertainment logistics and freight management across live events and large-scale productions. VAvR Global Alliance by Ventola Projects – Suppliers of LED lighting and display technology for leisure environments. Viewpoint Videos – Developers of wearable souvenir video systems for attractions, coasters, ziplines, and experiences. Also Represented on the UK Pavilion Delegation: Cornflower JP Show Systems Holovis Vision XS Deluxe Group DJ Willrich Clark Door Disguise The Business Creative NEWSUBSTANCE Privalgo Stephen Spencer + Associates Preloaded Spur Creative Together, this delegation underscores the UK's depth of expertise and creativity in building world-class entertainment destinations and experiences. Strategic UK Government Support Experience UK' stakeholder, HM Government's Department for Business and Trade, will also be present on the show floor at Booth 4D450, adjacent to the UK Pavilion. The Department will be available throughout the event to support UK companies with introductions, insights, and strategic export advice. About SEA Expo 2025 Now in its seventh edition, the Saudi Entertainment and Amusement (SEA) Expo is the Middle East's leading trade event for the entertainment and leisure industry. With over 300 local and international brands and 15,000+ visitors expected, the 2025 edition will showcase the latest advancements in amusement rides, experiential technologies, interactive attractions, and destination development. Taking place against the backdrop of Saudi Arabia's Vision 2030, SEA Expo is a driving force behind the Kingdom's commitment to positioning itself as a global entertainment hub. The event offers unparalleled opportunities for collaboration, innovation, and investment within the rapidly evolving regional market - About Experience UK Experience UK is the national trade body representing the UK's experience economy. Its members are globally recognised for delivering creative, operational, and technical solutions for theme parks, museums, FECs, festivals, immersive retail, exhibitions, and brand experiences. In partnership with the Department for Business and Trade and a dedicated Industry Advisory Board, Experience UK supports its members through international trade missions, insight-led research, and participation at major global expos and conferences - Media Contact: Ian Clappison CEO Experience UK ian@
