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200-day Countdown: Global Promotion for 8th CIIE Underway
200-day Countdown: Global Promotion for 8th CIIE Underway

Korea Herald

time22-04-2025

  • Business
  • Korea Herald

200-day Countdown: Global Promotion for 8th CIIE Underway

SHANGHAI, April 22, 2025 /PRNewswire/ -- As preparations for the 8 th China International Import Expo (CIIE) accelerate, the CIIE Bureau has launched a global promotional campaign. Two delegation teams have been dispatched to Europe to engage key stakeholders and increase participation. The first delegation visited Germany from March 30 to April 3, while the second traveled to Finland, Belgium, and Norway from April 22 to April 30. During the visit to Germany, the delegation attended Hannover Messe 2025, where they engaged in high-level discussions with key entities such as Baden-Württemberg International, Saarland Economic Promotion Corporation, Festo, PHOENIX, SEW EURODRIVE, Schaeffler, and Deutsche Messe AG, exploring collaboration opportunities. Germany, a long-standing CIIE participant, occupied over 26,000 square meters exhibition space at the 7 th CIIE. Industry giants including Bayer, SCHOTT, Zeiss and Merck left their imprints at the 7 th CIIE, which unveiled their novel products and cutting-edge technologies, placing a pronounced focus on innovation and the pursuit of industrial upgrading. Finland and Belgium, both significant trade partners of China, have been consistently active in the CIIE. Since making its debut at the CIIE, Finland has continuously ramped up its engagement. At the 7 th CIIE, Finland showcased its fourth national pavilion, featuring 18 companies in the Finnish national pavilion focusing on areas such as sustainable mining, bio- based solutions, and food exports. Belgium has also participated in the CIIE for seven years, leveraging this unparalleled platform to introduce a wide variety of products to the massive Chinese market. By September 2024, Norwegian seafood exports to China had surpassed 126,000 tons, marking a 16% year-on-year growth. Marking 70 years of diplomatic relations with China, Norway established its national pavilion for the first time at the 7 th CIIE. With support from the Innovation Norway, 12 outstanding Norwegian companies and the Norwegian Seafood Council showcased their diverse products at the 7 th CIIE, such as maritime and energy, health and nutrition, seafood and consumer goods, etc., highlighting the strengthening ties between the two nations. On 18 April, the 200-day countdown to the 8 th CIIE officially began, signaling the growing anticipation surrounding this important global event. Considering the numerous opportunities presented by the CIIE, visit the official website for more information and be sure to secure your spot at the 8 th CIIE:

CIIE Global Promotion Gains Momentum Across Southeast Asia, Europe and Latin America
CIIE Global Promotion Gains Momentum Across Southeast Asia, Europe and Latin America

Associated Press

time28-03-2025

  • Business
  • Associated Press

CIIE Global Promotion Gains Momentum Across Southeast Asia, Europe and Latin America

SHANGHAI, March 28, 2025 /PRNewswire/ -- In March 2024, three delegations from the China International Import Expo (CIIE) launched a series of global promotional events to boost participation in the 8th CIIE. Spanning across nine countries—Laos, Thailand, Vietnam, Sweden, Italy, Malta, Brazil, Peru, and Ecuador—these initiatives engaged local embassies, industry leaders, and key enterprises, reinforcing the CIIE's role as a premier platform for global trade and economic cooperation. In Europe, the delegation underscored the CIIE's role in fostering cross-border partnerships. Italian businesses, for instance, have been active participants since the CIIE's inception in 2018, with luxury brands and advanced manufacturing firms leveraging the platform to penetrate China's consumer market. Swedish companies such as Arjo and Hexagon showcased cutting-edge technology and innovative products in the fields of manufacturing and healthcare at the 7th CIIE, securing promising business opportunities. Meanwhile, Malta has utilized the CIIE to promote its Mediterranean specialty products, attracting strong interest from the Chinese market. Promotional events in Brazil, Peru and Ecuador highlighted their success stories from previous editions. As a guest country of honor at the 7th CIIE, Brazil spotlighted its growing trade ties with China, notably featuring Luckin Coffee in its national pavilion. Bolstered by upgraded free trade agreements and the CIIE's support, Peruvian and Ecuadorian exhibitors have seen rising demand for products like squid, avocados, and grapes in China's vast market. In Southeast Asia, the promotional group communicated with local representatives about the expanding opportunities provided by the CIIE. Laos views the CIIE as a gateway to global and Chinese market, enhancing economic and trade relations with China. Vietnam has leveraged the CIIE to introduce high-quality local products, securing numerous commercial agreements. Similarly, Thailand has used the platform to promote its specialty goods, further deepening its trade ties with China. As the 8th CIIE gradually approaches, over 220,000 square meters of the Business Exhibition space have already been booked. With its ever-expanding influence and growing roster of participants, the CIIE continues to set the stage for international trade and investment. Businesses worldwide are invited to join the 8th CIIE this November in Shanghai, China. Explore new opportunities at the official CIIE website:

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