20-05-2025
Puma India signs multi-year deal with NEB Sports
Sports brand Puma India has strengthened its presence in India's rapidly expanding running community by partnering with marathon organisers NEP Sports.
With this association, Puma will be the official sportswear partner for the Mumbai Half Marathon and the Wipro Bengaluru Marathon.
Through this strategic tie-up, Puma India will provide expert-led training runs, race-day performance gear, on-ground support to participants during and after the race.
Commenting on the partnership, Karthik Balagopalan, managing director of Puma India in a statement said, 'The sport of Running is transforming India—shaping lifestyles, building communities, and redefining competition. Our partnership with NEB marks Puma's deeper commitment to fuel this momentum. This partnership further strengthens our commitment to push and elevate the evolution of running in the country.'
Nagaraj Adiga, chairman managing director of NEB Sports added, 'At NEB Sports, we have always believed in creating inclusive, eco-conscious sporting experiences that go beyond the racetrack. This association marks an exciting chapter in fostering a culture of health and wellness across communities. Together, we aim to inspire more people to lace up and hit the roads with passion and purpose.'
The 8th Mumbai Half Marathon is scheduled for August 17, while the Wipro Bengaluru Marathon will take place on September 21.
