8 hours ago
Fashion fans go wild for 90s classic which is back in George at Asda for just £10 & they come in a number of fun colours
IF you grew up in the 90s and were obsessed with jelly shoes, you may be delighted - or horrified - to see the trend is firmly back in action.
From celebs such as Rihanna to catwalk models, everyone is back on the jelly hype - and even George at Asda has jumped on the trend.
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If you dare to once again rock the playful jelly shoe, the supermarket is selling pairs for just £10.
The slip-on, ballet-style flat comes with a lightly gripped sole and a diamond cut out design.
You can also choose from five colours: white, charcoal, pink, green and orange.
At just a tenner, it is a fraction of the price of a £85 designer version by Ancient Greek Sandals spotted on Net-a-Porter.
This pricey alternative also comes in a range of colours and is 'made for the beach with their rubbery, washable PVC.'
The George at Asda affordable lookalike has already caught the attention of fashion TikTokers.
One creator shared her find in-store, saying Asda is 'pulling through again,' sparking over 20,000 likes.
Abby, who posts under @abbybella3, shared: 'I need to share with you girls what I've just bought. I am so happy with them.
'You girls are all gonna be like, 'What the f*** has she bought now?''
She revealed she had the expensive Net-a-Porter pair on her wish list for ages, but they had been out of stock and she also questioned the price.
I've been desperate for a pair of £85 mesh jelly shoes for summer - I found the EXACT dupe for a tenner
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Abby was delighted to spot the George at Asda dupe.
She added: 'I just randomly went to Asda and I picked up these for £10: a pair of jelly mesh jelly shoes.
'They look identical to the ones from Net-a-Porter. But they're not £85. They were £10.
'I'm so happy with them.'
Abby acknowledged that they may not be everyone's cup of tea, but she didn't care.
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She continued: 'I know you're all thinking, 'Yuck, they're hideous.'
'You wait until you see me style them, because you're all gonna change your mind. Promise you.
'But I love them, so I had to share because they were £10.
'I'm so happy with them. I cannot wait to style them.'
People were quick to comment and say they wanted to snap up a pair.
One wrote: 'I'm running to Asda for the orange ones if they've got them cos WOW!'
Another added: 'Much prefer them over crocs'.
How Asda has upped it's game
By Fabulous' Fashion Director Tracey Lea Sayer
Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute.
Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire!
All proceeds from the range go to The British Fashion Council to help promote young designers, so a win win!
There also seems to be a return to quality in the clothing range.
'Style Stories' with fashion influencer Erica Davies is a capsule collection of Autumn must-haves which delivered not only on style, but on great pocket friendly prices starting from £7.
Gorgeous quilted jackets, slogan sweats and a chocolate faux sheepskin flying jacket are among my faves.
Plus, George at Asda has just been crowned with the Best Kidswear in our Fabulous Fashion awards voted for by the Fabulous readers.
Click to buy enables you to shop the whole range online or you can just have a browse while you do the weekly shop.
You are welcome!
