Latest news with #AB&C
CBS News
14-02-2025
- Entertainment
- CBS News
Delaware company behind the trolling billboard in Kansas City thanks Eagles and Chiefs fans
When trolling for a good cause benefits both Super Bowl teams' charities, everyone wins. The Delaware-based media company that had a "trolling billboard" for Chiefs fans near Arrowhead Stadium in Kansas City, Missouri, last week is now saying thanks. Being a class act and displaying what the "City of Brotherly Love" is known for, Aloysius Butler & Clark replaced the 816-323-GO KC billboard by saying "Hey, KC, Thanks for Answering the Call" over the weekend. There is also a billboard near the Lincoln Financial Field with a similar message. In a release on Sunday before the Super Bowl, AB&C said in a release that with the overwhelming response to the original campaign going viral, the company donated $2,500 each to the Eagles Autism Foundation and the Kansas City's Hunt Family Foundation. Drivers along I-435 in the Kansas City area on Feb. 4 witnessed the original billboard with the message, "816-323-GO KC — call for a pep rally in your pocket." Now, what happened when you called? The Eagles' "Fly, Eagles Fly" fight song graced people's ears. AB&C pledged to donate $1 per call to both foundations with a maximum of $2,500 each, as stated in the release. The trolling billboard was a success with fans calling in and showing support for their teams after going viral. "The response has been overwhelming and amazing to watch," said Steve Merino, AB&C's chief creative officer in the release. "Whether people were taking part because of their spirit of competition, out of curiosity or to support the cause, we achieved what we set out to do. Both cities win. Now we just want to say thanks."
CBS News
06-02-2025
- Entertainment
- CBS News
Billboard in Kansas City trolls Chiefs fans with "Fly, Eagles Fly" fight song
A Delaware-based media company is trolling Kansas City Chiefs fans with a billboard near the Arrowhead Stadium in Missouri. The billboard decked in colors of red and white on Interstate 435 urges Chief fans to call 816-323-GO KC [4652]. What happens when you "Call for a pep rally in your pocket" as the digital billboard suggests? It's a familiar, recognizable fight song for Eagles fans. Aloysius Butler & Clark [AB&C], a media company with offices in Wilmington, Philadelphia and Bloomsburg, Pennsylvania, are claiming to be the masterminds behind the GO KC billboard trolling Chiefs fans with the Eagles' "Fly, Eagles Fly" fight song after calling the number on the board. Drivers along I-435 in the Kansas City area have spotted the billboard since Feb. 4, according to the AB&C website. In all's fair in love and war, the trolling is for a good cause. Philadelphia is not known as the "City of Brotherly Love," and "Sisterly Affection" for nothing. AB&C said in the release that for every call to GO KC, AB&C is donating to the Eagles Autism Foundation and Kansas City's Hunt Family Foundation. Based on the number of calls from Feb. 4 and Super Bowl Sunday, AB&C said they will donate up to $5,000 in total. "During the past few hours, we've been averaging about 1,000 calls per hour," said a spokesperson for AB&C. In an update Thursday afternoon, AB&C told CBS News Philadelphia that they had already blown past their expected goal and will be donating the full amount to both foundations. "AB&C is incredibly proud to be a part of the Philadelphia community and grateful for the opportunities it's given us as a business," said Colleen Masters, AB&C's executive creative director in the release. "To honor this pride, we wanted to give back to two great charities in a meaningful but uniquely Philly way. Like any proud part of the Philadelphia community, we take our sports seriously. With the Eagles in the big game, this seemed like a great chance to take our team spirit well beyond our borders. We did this for every loyal Eagles fan out there — and even more importantly, for the communities of both teams."
