Latest news with #ABagfulofYou
Fashion Value Chain
09-05-2025
- Entertainment
- Fashion Value Chain
Zouk Shines in IPL 2025 with Kriti Sanon-Led Campaign
Homegrown lifestyle brand Zouk has made a powerful entry into the IPL 2025 advertising space with its vibrant new campaign, 'A Bagful of You', starring Bollywood actress Kriti Sanon. Airing during prime-time matches on Connected TV via Jio HotStar, this milestone positions Zouk as one of the first women-led, purpose-driven fashion brands to feature during India's biggest sporting event. With a 100% vegan product line deeply inspired by Indian aesthetics, Zouk celebrates individuality, culture, and conscious fashion. The campaign isn't just about handbags—it's about a lifestyle that reflects the strength and identity of today's Indian women. Data from 2024 shows that women now make up nearly 47% of IPL's total viewership—a significant shift Zouk is tapping into with this campaign. Traditionally a space dominated by legacy male-focused advertisers, Zouk's entry represents a pivotal moment in redefining visibility for modern, culturally rooted fashion. Founder Disha Singh shares, 'This is a moment of pride not just for Zouk, but for every ambitious, women-led brand in India. IPL is where the country unites, and we're proud to be part of that celebration with a campaign that speaks of authenticity, confidence, and heritage.' Co-founder Pradeep Krishnakumar adds, 'We're here to engage today's consumer—one who values substance, identity, and representation. This isn't just an ad campaign; it's a cultural shift.' The 'A Bagful of You' campaign represents Zouk's leap from a digital-first disruptor to a national force, using India's most-watched platform to connect with a wider, more inclusive audience. The brand's message of style with purpose lands powerfully in a cultural moment that truly matters. Catch the campaign during IPL 2025 and experience it on Zouk's Instagram and YouTube.
Fashion Network
28-04-2025
- Entertainment
- Fashion Network
Zouk launches campaign with Kriti Sanon
Zouk, a vegan lifestyle and accessories brand has launched its new campaign titled 'A bagful of you' featuring actor Kriti Sanon. The campaign will be rolled out across multiple channels like television and social media during the ongoing Indian Premier League (IPL) 2025. With this campaign, the brand aims to champion the modern Indian woman, her identity, her story, and her roots. Commenting on the campaign, Disha Singh, founder of Zouk in a statement said, 'At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one's connection to their identity and culture.' Kriti Sanon added, 'What spoke to me most about 'A Bagful of You' is that instead of selling an image, it's a reminder of who we already are. What I carry says everything about what I stand for. Whether it's a mood, a memory, or a moment of pride, it's all part of me.' Founded in 2016, Zouk operates through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms.
Fashion Value Chain
26-04-2025
- Entertainment
- Fashion Value Chain
Kriti Sanon Leads Zouk's 'A Bagful of You' Campaign
Zouk, India's homegrown vegan lifestyle brand, has launched its newest campaign, 'A Bagful of You,' fronted by National Award-winning actress Kriti Sanon. Designed as a long-term brand platform rather than a standalone campaign, it celebrates individuality, cultural pride, and the bold identity of the modern Indian woman. Debuting during IPL 2025 across connected TV and digital platforms like YouTube, Instagram, and Facebook, the campaign marks Zouk's first appearance on India's largest sporting stage. Offline activations further amplify the message, creating a strong 360° presence that highlights Zouk's Indian prints and cruelty-free materials as symbols of conscious fashion and personal storytelling. Disha Singh, Founder of Zouk, shared, ''A Bagful of You' celebrates the overlooked strength and pride of today's Indian woman. Our brand stands at the intersection of tradition and ambition, crafting fashion that honors cultural identity through proudly Indian prints and consciously vegan materials.' Kriti Sanon expressed her connection to the campaign, saying, 'This campaign isn't about creating a new image; it's about embracing who we already are. Carrying a Zouk bag feels like carrying a piece of my roots and values, not just an accessory.' The campaign reflects Zouk's philosophy of offering 'fashion that fits your soul, not just your style,' resonating strongly with fashion-conscious and culturally connected audiences. As Zouk expands its footprint with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, and its newly launched women-first luggage range, the brand continues to strengthen its bond with modern Indian consumers. The campaign film is now live.
